Sr. Product Marketing Manager at Adobe

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing Technology, SoftwareIndustries

Requirements

BS/BA degree and 5+ years of experience in product marketing or a related function
Record of success in SaaS, software, or technology product marketing, delivering measurable results
Deep understanding of B2B marketing
Comfortable switching between strategy and execution in Go-To-Market activities
Confidence and leadership skills to influence cross-functional teams and command respect across all organizational levels
Comfortable in a dynamic, matrixed environment
Previous experience in product marketing or a related function is required

Responsibilities

Deeply understand buyers and markets
Empower sales team to progress deals through enablement and direct deal support
Drive clear messaging and content strategies that appeal to potential and existing customers and translate into engaging storytelling
Create and manage a compelling set of sales tools and collateral
Learn product use cases and partner with Product Management to help shape product roadmap and vision
Evangelize B2B offerings to analysts and potential customers in deals or events
Understand the competitive landscape and train sales to win against competitors
Develop strategic plans, market positioning, and value propositions
Execute go-to-market strategies for solutions spanning multiple product offerings, including product positioning and launch activities, sales play development and enablement, business and competitive analysis, and developing/delivering product content via blogs, webinars, training materials, etc

Skills

Product Marketing

B2B Marketing

Marketing Technology

Go-to-Market Strategy

Customer Engagement

Account Lifecycle Management

AI Marketing

Marketo Engage

Journey Optimizer

Real-Time CDP

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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