Growth Marketing Manager
Propelus90,000 - 110,000 USD/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, HealthTech, Digital Health, Primary CareIndustries
Requirements
Candidates should possess 6+ years of growth marketing experience, ideally in marketing healthcare services to patients, and 4+ years of experience directly managing ad platforms and audience building. Furthermore, they should have 4+ years of deep experience with email marketing and a strong history of CRO (Conversion Rate Optimization) and MVT (Multivariate Testing) experience, coupled with quantitative skills in analyzing marketing data to leverage insights that drive decision-making.
Responsibilities
The Sr. Patient Growth Marketing Manager will be responsible for planning, executing, and optimizing multi-channel acquisition strategies to drive enrollment across both enterprise member populations and consumer direct strategies. This includes owning the strategy and execution of acquisition, enrollment, and conversion marketing programs and campaigns utilizing tactics such as email + SMS campaigns, direct mail, paid media, landing page optimization, SEO, referral programs, and content marketing. They will also conduct rigorous MVT and AB testing experiments, collaborate with Client Success and Implementations teams on co-marketing efforts, partner with the Sr. Growth Product Manager for broader experiments, and lead reporting and analysis on patient marketing programs, ensuring alignment with goals and continuous optimization based on data-driven insights.
Skills
Email Marketing
SMS Campaigns
Customer.io
Direct Mail
Paid Media
Display Advertising
Native Advertising
SEM
Paid Social
Landing Page Optimization
CRO
SEO
Referral Programs
Affiliate Marketing
Content Marketing
A/B Testing
Multivariate Testing
Data Analysis
Reporting
Campaign Management
Partnership Collaboration
Curai
AI-powered telehealth platform for consultations
About Curai
Curai Health provides digital healthcare services that utilize artificial intelligence to offer accessible and affordable medical consultations. The platform allows users to engage in virtual consultations for non-emergency medical conditions, connecting them with AI-driven chatbots and human doctors for advice, diagnosis, and treatment plans. This user-friendly approach enables patients, especially those with mobility challenges or living in remote areas, to receive medical help without needing to visit a physical clinic. Curai Health operates on a subscription-based model, where users pay a monthly or annual fee for access to services, ensuring consistent revenue to enhance its AI technology and expand offerings. The company also seeks partnerships with employers and insurance companies to include its services in employee health benefits, aiming to broaden its reach and improve healthcare accessibility.
Key Metrics
Palo Alto, CaliforniaHeadquarters
2017Year Founded
$37.2MTotal Funding
SERIES_BCompany Stage
AI & Machine Learning, HealthcareIndustries
51-200Employees