Sr. Merchandiser at Columbia Sportswear Company

Bengaluru, Karnataka, India

Columbia Sportswear Company Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Apparel, Sportswear, RetailIndustries

Requirements

  • Bachelor’s degree, applicable certification or equivalent experience
  • Typically requires 8 years of professional experience and strong competency with the various tools, systems, or procedures required to accomplish the job
  • In-depth knowledge of principles, concepts, and theories within own discipline and working knowledge of related disciplines
  • Solves complex problems and develops independent creative solutions based on the evaluation of multiple options
  • Independently analyzes issues of a diverse scope and functions with a moderate degree of autonomy. Receives minimal direction, seeks guidance for highly complex issues

Responsibilities

  • Supports the efforts in the creation and execution of the mid- and long-term strategies for the business. Contributes through business, marketplace, and consumer research and analysis identifying opportunities to grow the business long term. Requires cross-functional partnership and the support from key stakeholders in Design, Finance, Planning, Marketing, Sales, and Manufacturing to ensure priorities are aligned
  • Builds the bottom-up seasonal line plan for a portion of the business. Includes growth drivers that align with the strategic business direction and considers macro trends in the marketplace. Ensures line plan creation results in the meeting or exceeding of revenue and productivity metrics and aligns with brand vision while meeting the needs of customers across the globe
  • Participates and supports the team’s efforts across all global waypoints and Go-to-Market activities. Ensures these activities meet all calendar deliverables and deadlines defined by the brand’s master calendar
  • Plays a key role for the business’s cross-functional product teams. Provides leadership and guidance to the overall team. Partners with other functional peers to ensure teams are executing on the direction and priorities of the business and holds teams accountable. Identifies best practices in order to improve communication, operational efficiency, process, tools, and sustains seamless working relationships
  • Provides commercial support of the US marketplace. Helps to create and execute marketplace segmentation for their business that maximizes business opportunities across Wholesale, DTC, and eCommerce channels in the US marketplace. Partners with Sales teams to ensure full alignment in product and pricing architecture that reflects the relevant marketplace. Supports the Sales team’s efforts in creating sell-in assets and attends pre-line and other key-account meetings in representing the product assortment
  • Performs other duties as assigned

Skills

Merchandising
Product Strategy
Seasonal Line Planning
Cross-Functional Leadership
Consumer Research
Market Analysis
Business Planning
Go-to-Market Execution
Team Guidance
Global Product Development

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters
1938Year Founded
$40KTotal Funding
IPOCompany Stage
Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
401(k) Company Match
401(k) Retirement Plan
Wellness Program
Employee Discounts
Mental Health Support

Risks

The new Cherry Hill Mall store may face challenges in a competitive retail environment.
The Vader Collection may not resonate with Columbia's core customer base.
Strategic shifts by new marketing leadership could impact brand loyalty.

Differentiation

Columbia Sportswear offers innovative outdoor apparel with a strong brand reputation.
The company employs a multi-channel sales strategy for broad market reach.
Columbia's collaborations, like the Star Wars collection, attract niche markets.

Upsides

The rise of outdoor activities post-pandemic boosts demand for Columbia's products.
Collaborations with franchises like Star Wars enhance brand visibility and appeal.
Direct-to-consumer sales and social media marketing reach younger demographics effectively.

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