Senior Director, Global Marketing Automation
Global PaymentsSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Fintech, TechnologyIndustries
Requirements
- Skilled in managing teams and processes to deliver consistent, high-quality results (Operational Leader)
- Passionate about integrating AI into marketing operations, with the ability to influence stakeholders to adopt new technologies (AI Advocate)
- Uses analytics to drive continuous improvement (Data-Driven Mindset)
- Anticipates challenges and resolves them with minimal disruption (Proactive Problem Solver)
Responsibilities
- Oversee the operational management of Visa Marketing 360, ensuring campaigns are executed accurately, on time, and within brand and compliance guidelines
- Configure and manage marketing automation workflows, audience segmentation, and personalization
- Design and manage AI-enhanced marketing workflows to streamline processes, reduce manual intervention, and increase speed-to-market
- Ensure accurate and timely data integration between Visa’s systems, clients, and the platform, maintaining high data quality standards
- Manage a global marketing operations team that supports campaign execution, optimization, and governance across all regions
- Collaborate with regional and market-level teams to translate campaign briefs into executable workflows
- Provide hands-on guidance for campaign setup, testing, QA, and deployment
- Develop and maintain documentation, templates, and best-practice guidelines for campaign execution
- Develop dashboards and reporting systems powered by AI analytics for better decision-making and insights
- Monitor campaign performance metrics and platform usage, providing regular reports and actionable recommendations for optimization
- Use A/B testing, analytics, and other performance measurement techniques to improve targeting, engagement, and ROI
- Partner with analytics teams to build dashboards and automated reporting for stakeholders
- Lead onboarding and training programs for new users and teams, ensuring consistent adoption of platform capabilities and processes
- Serve as the primary point of contact for operational questions, troubleshooting, and escalation
- Champion the adoption of AI-first approaches across marketing operations to position the function as a driver of innovation
- Ensure all marketing activities adhere to Visa’s data privacy, security, and compliance standards, including GDPR and CCPA
- Maintain governance processes to ensure consistent campaign quality and adherence to operational standards
Skills
Marketing Automation
Marketing Operations
Campaign Management
Workflow Configuration
Audience Segmentation
Personalization
AI Workflows
Data Integration
Data Quality
Performance Monitoring
User Onboarding
Stakeholder Training
Privacy Compliance
Security Standards
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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