Sr. Marketing Manager

United States

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$119,000 – $191,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, eCommerce, B2CIndustries

Requirements

Candidates must possess at least 6 years of data-driven marketing experience within high-growth fintech, eCommerce, or B2C brands. Proven experience in building and scaling affiliate and emerging channel programs, particularly in regulated or fast-evolving industries, is essential. Strong proficiency in paid media, especially affiliate marketing, and a drive for innovation are required, along with expertise in affiliate management and analytics platforms like Impact or Partnerize. A strong analytical mindset, excellent relationship-building, communication, negotiation, and cross-team leadership skills are also necessary. The ideal candidate is a self-starter with a builder's mentality, passionate about growth and impact in the financial solutions sector.

Responsibilities

The Senior Marketing Manager will own and scale the Affiliate and Emerging Channels programs, setting and driving strategy for partnerships, influencers, and content. This role involves identifying, vetting, and onboarding new partners, building and nurturing strong partner relationships, and negotiating deals. Responsibilities include managing affiliate campaigns using platforms like Impact, monitoring and optimizing payout structures, and analyzing user traffic to mitigate fraud and drive high-quality growth. The manager will also be responsible for diving deep into analytics, measuring performance, reporting insights, and using them to optimize campaigns. Collaboration with internal creative teams to develop assets, partnering with Legal, Compliance, Product, and Analytics for campaign launches, and mentoring teammates while managing agency/vendor relationships are also key duties.

Skills

Affiliate Marketing

Emerging Channels

Partnerships

Influencer Marketing

Content Marketing

User Acquisition

Data Analysis

Campaign Management

Performance Marketing

Fraud Mitigation

Creative Development

Cross-functional Collaboration

Vendor Management

Fintech Marketing

eCommerce Marketing

B2C Marketing

Dave

Mobile app for fee-free financial services

About Dave

Dave is a financial technology company that helps individuals manage their finances through a mobile app. The app offers various financial services, including cash advances on upcoming paychecks without interest or credit checks, which helps users avoid overdraft fees. It targets lower to middle-income individuals who may struggle with traditional banking services, providing a fee-free banking experience with no overdraft, minimum balance, or ATM fees at over 32,000 locations. Dave generates revenue through subscription fees and optional services, such as helping users find side jobs and offering a credit-building service through LevelCredit. The app is designed to be user-friendly and non-judgmental, making it easier for users to navigate their financial lives. Dave's goal is to provide accessible banking services that empower individuals to manage their finances effectively.

West Hollywood, CaliforniaHeadquarters

2016Year Founded

$366MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Flexible work hours & remote culture

Medical, dental, & vision

Generous PTO

401k with match

Flexible PTO

All-company in-person events

Risks

FTC and DOJ lawsuits for deceptive practices could harm Dave's reputation and finances.

Regulatory challenges during Frisch's appointment may indicate internal instability.

New CFPB rule might affect Dave's revenue model, impacting financial services offered.

Differentiation

Dave offers fee-free banking services, unlike traditional banks with hidden charges.

The app provides cash advances without interest or credit checks, aiding financial stability.

Dave's 'Side Hustle' feature helps users find additional income opportunities.

Upsides

Participation in Socure's consortium enhances fraud prevention, boosting customer trust.

Kevin Frisch's appointment as CMO may improve brand positioning and customer acquisition.

CFPB's overdraft rule aligns with Dave's model, attracting dissatisfied bank customers.

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