Affiliate Marketing Lead

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.

We’re looking for a strategic, results-driven Affiliate Marketing Lead to own and scale Apollo’s Affiliate Program into a major growth channel. In this role, you will lead the end-to-end strategy, execution, and optimization of the affiliate program, with a focus on unlocking new revenue through partner expansion and vertical diversification. You’ll manage a high-performing affiliate specialist, test into new markets and partner segments, and accelerate growth with Apollo’s most impactful affiliates. This is a high-impact, high-ownership opportunity for someone excited to build and grow a top-tier affiliate program in a product-led growth environment. You’ll work cross-functionally with growth, product, marketing, and operations to scale Apollo’s reach and influence through innovative, data-backed partnerships.

Requirements

• Strategic thinking and a results-driven mindset
• Experience in affiliate marketing program management
• Understanding of product-led growth models
• Strong analytical and data-driven decision-making skills
• Excellent communication and interpersonal skills
• Ability to work cross-functionally with various teams

Responsibilities

• Lead and scale Apollo’s Affiliate Program—owning the strategy, roadmap, and execution plan to grow it into a top-performing acquisition channel.
• Test into new affiliate verticals and opportunities, identifying untapped audiences, categories, and platforms that align with Apollo’s customer profile and growth strategy.
• Accelerate performance with existing partners through enablement, ongoing optimization, and performance-based incentives.
• Manage and mentor a dedicated team member, supporting their growth and ensuring consistent execution across the program.
• Identify and recruit high-potential affiliate partners, including influencers, media publishers, B2B SaaS communities, and review sites.
• Design and execute campaigns, promotions, and creative initiatives that drive affiliate engagement, conversion, and retention.
• Monitor and analyze performance KPIs regularly—using data to inform decisions, optimize initiatives, and iterate on strategy.
• Collaborate with internal stakeholders in growth, product, content, and lifecycle marketing to maximize partner performance and alignment with broader marketing efforts.

Application Instructions

• Application instructions not provided in the job description. Please refer to Apollo.io's career page for specific application details.