Product Marketing Director
Candid HealthSalary not specified
- Full Time
- Senior (5 to 8 years)
$150,000 – $200,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health & Wellness, PharmaceuticalsIndustries
Position Overview
- Location Type: Remote
- Employment Type: Full-time
- Salary: Not specified
About Nutrafol: Nutrafol is a growing company dedicated to hair wellness, creating clinically tested products and providing support for people at every stage of their hair journey. They utilize a multi-factorial approach to address the root causes of hair thinning and are recommended by over 7,500 physicians and hair professionals.
About You
Nutrafol is seeking a dynamic and results-driven Pro Product Sr. Marketing Manager to lead upstream product management for their HCP and Salon (Hair + Skin) categories. This role involves driving product development from ideation to launch, requiring strong communication, creativity, detail-orientation, and project management skills. The ideal candidate will have experience leading product launches, product education, and creative development with designers and copywriters, and thrives in a fast-paced start-up environment. Prior experience in the medical aesthetics or medical device industry is highly desired, particularly with Dermatologists, Plastics, MedSpas, and/or Estheticians.
Requirements
- Experience in product marketing
- Go-to-market strategy experience
- Gift-with-purchase planning experience
- Experience launching a loyalty program
- Strong communication skills
- Creative thinking abilities
- Detail-oriented approach
- Solid project management skills
- Proven experience leading product launches
- Experience with product education and creative development processes
Responsibilities
- Lead the end-to-end product management process for new products in the Hair & Skin professional (HCP & Salon) categories.
- Collaborate with cross-functional teams (R&D, design, packaging, etc.) to bring innovative products to market, ensuring alignment with brand strategy and customer needs.
- Launch and manage a loyalty program (HCP + Salon).
- Conduct market research and analyze customer insights to identify new opportunities for product development.
- Develop and implement strategic go-to-market plans for new product launches.
Collaboration
- The selected candidate will report to the Senior Director of Professional Marketing and will closely collaborate with:
- Professional Marketing Team
- Brand Team
- Product Development Team
- HCP Sales Team
- Salon Sales Team
- Creative Team
- Other key cross-functional teams
Skills
Product Marketing
Go-to-Market Strategy
Gift-with-Purchase
Loyalty Program
Project Management
Communication Skills
Market Research
Customer Insights
Strategic Planning
Medical Aesthetics
Dermatologists
Plastics
MedSpas
Estheticians
Nutrafol
Natural supplements for hair growth and health
About Nutrafol
Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.
New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees