Sr. Manager Marketing at Abbott

New Delhi, Delhi, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HealthcareIndustries

Requirements

Full time MBA/PGDM in Marketing from Premier B-School (Master Degree in Science/Business Management)
5-8 years of relevant experience
Desirable: Led Brand/Product Marketing at an all India level for a minimum 5 years with demonstrated success
Experience with Medical device/Pharma marketing and good understanding of local marketing nuances

Responsibilities

Manage commercial performance of the business (revenue, units, market share, profitability)
Provide inputs for strategic and tactical planning, project management, product life cycle management, business analytics, budgeting, and forecasting
Engage with internal and external stakeholders to achieve business goals
Develop and implement marketing promotion plans/programs for the country according to franchise plan and budget
Lead portfolio strategy and business development planning, including new product launches
Lead product launch and life cycle management in collaboration with sales leadership, local and global cross-functional stakeholders
Coach and develop Product Management role for team building and people development
Analyze competitor activities, customer needs, technology, infrastructure, therapy adoption, and implement campaigns to drive portfolio goals
Conceptualize and lead execution of marketing plans for portfolio(s) as per franchise goals and budgets; coordinate with internal functions, customers, external providers; monitor execution of programs/conferences/events/promotions; troubleshoot; ensure metrics for tracking success
Plan and implement product launches and product life cycle management
Monitor sales performance and effectiveness of marketing programs against goals
Work with cross-functional teams for product approvals, inventory planning, and product availability as per portfolio marketing plans
Conduct analysis of competitor activities, customer needs, etc., to assess market impact, guide local teams, report to regional/global team, and suggest modifications to marketing plans
Develop key marketing communications for portfolio; work with agencies and media for messaging and delivery; seek approvals; track effectiveness
Track brand/market performance, conduct root cause analysis, and develop action plans in collaboration with sales (including travel, campaigns, promotions)
Establish relationships with KOLs; identify key physician champions; develop support with sales representatives and management; ensure product messaging in symposiums and events
Conduct investigative research to assess brand image, market share, and growth opportunities
Provide effective support to sales team, including product and clinical messaging training
Enable cohesive Marketing function by transmitting organization’s values/vision, providing functional direction/resources, removing barriers, developing skills, articulating expectations, and driving performance
Ensure compliance of A&P and FOC processes as per auditable guidelines

Skills

Marketing Strategy

Product Launch

Product Life Cycle Management

Business Analytics

Budgeting

Forecasting

Project Management

Stakeholder Engagement

Team Building

Competitor Analysis

Market Share Analysis

Campaign Management

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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