Sr Manager, Demand Generation at Baxter International

Bogota, D.C., Bogota, D.C., Colombia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, PharmaceuticalsIndustries

Requirements

Professionals in administrative or health areas with more than 5 years of experience in sales or promotional management positions
Experience in sales and leading teams of at least 5 years
Vision and influence over the team of promotion and demand generation supervisors and clinical advisors
Planning, execution, and ability to prepare management reports tracking process results
Superior interpersonal, communication, and relationship-building skills
Results-oriented focus
Critical thinking
Negotiation skills

Responsibilities

Ensure the implementation of marketing strategies for assigned product portfolios, supporting and contributing to their development and deployment
Design/Establish the visit plan for the company's different portfolios for subsequent implementation and deployment by promotion and demand generation supervisors and clinical advisors
Establish, together with marketing, the critical path of professionals to contact in institutions for the maintenance, introduction, and development of the Baxter portfolio
Generate the strategy to develop commercial relationships according to technical/scientific knowledge with critical path actors
Develop and analyze management reports requested by the leader and share them with stakeholders
Develop adequate management of the supervisors team and ensure proper management of the clinical advisors team
Develop, execute, and optimize strategies in clients, as well as client retention strategies, cross-selling, and incremental sales
Create and execute strategies that generate the development of recognized opinion leaders in the sector to ensure portfolio maintenance and development
Develop the team in the identification and constant generation of opportunities for business growth
Comply with Corporate and Local Policies in all promotional and professional actions; compliance with Baxter Corporate Policies is mandatory
Maintain updated scientific information on the business to provide adequate guidance to clients or key audiences
Strictly comply with administrative tasks inherent to the position

Skills

Demand Generation

Marketing Strategy

Sales Objectives

Promotional Campaigns

Team Leadership

Visit Planning

Product Promotion

Healthcare Sales

Portfolio Management

Business Priorities

Baxter International

Provides essential medical products and services

About Baxter International

Baxter International provides a wide range of medical products and services essential for healthcare. The company operates in several areas, including critical care, hospital care, nutritional care, renal care, and surgical care. Its products are used in various settings, from emergency rooms to home healthcare, helping to meet the needs of patients and healthcare professionals. Baxter develops, manufactures, and distributes medical devices, pharmaceuticals, and biotechnology products, generating revenue through sales to healthcare providers and institutions. A key aspect that sets Baxter apart from competitors is its recent acquisition of Hillrom, which enhances its ability to offer comprehensive healthcare solutions. The company's goal is to improve care outcomes and increase access to healthcare through continuous innovation and a focus on patient needs.

Deerfield, IllinoisHeadquarters

1931Year Founded

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Parental Leave

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Commuter Benefits

Mental Health Support

Risks

Needle-free injection technology could disrupt Baxter's traditional injection-based therapies.

Shift to home healthcare may require Baxter to adapt its product offerings.

Growing digital health importance necessitates further investment from Baxter to stay competitive.

Differentiation

Baxter's acquisition of Hillrom enhances its comprehensive healthcare solutions portfolio.

Strong focus on patient-centric innovation sets Baxter apart in the healthcare industry.

Baxter's partnerships, like with Ayogo, leverage digital health for improved patient outcomes.

Upsides

Baxter's investment in Medically Home aligns with the growing home healthcare market.

Rising demand for personalized medicine offers Baxter opportunities for targeted therapies.

Expansion in telehealth supports Baxter's integrated healthcare solutions strategy.

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