Sr Manager, Commercial Marketing at Baxter International

Raleigh, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Expertise in product launches, digital marketing campaigns, content creation, and sales enablement activities
Experience in strategic partnerships with clinical societies, key opinion leaders, and other organizations
Subject matter expertise on lead generation, market trends, voice of customer, and competitive activity
Ability to collaborate with sales teams to develop differentiated portfolio messaging and positioning
Capability to educate sales teams on positioning, targeting, and market intelligence
Skills in partnering with Marketing Communications to create or refresh sales tools (e.g., brochures, website content)
Experience supporting customer interactions such as site visits, presentations/demos, and tradeshows
Ability to foster customer relationships to build case studies, testimonials, and reference materials
Proficiency in partnering with product management to share voice of customer feedback and understand development roadmaps
Analytical skills to analyze portfolio, product mix, and account segmentation for growth opportunities
Experience partnering with cross-functional teams (e.g., service, quoting, clinical training) for commercial excellence
Leadership in comprehensive branding and awareness campaigns focused on thought leadership, education, and value positioning
Expertise in developing and measuring lead generation campaigns (e.g., MQL/SAL metrics)
Skills in content development and rapid delivery aligned to sales and business needs
Ability to coordinate social media efforts

Responsibilities

Work with the team on product launches, digital marketing campaigns, content creation, and sales enablement
Form strategic partnerships with clinical societies, key opinion leaders, and other organizations
Provide subject matter expertise on lead generation, market trends, voice of customer, and competitive activity
Collaborate with sales teams to develop differentiated portfolio messaging and positioning to accelerate funnel momentum and wins
Educate the sales team on positioning, targeting, and market intelligence to achieve financial goals
Partner with Marketing Communications to create or refresh sales tools such as brochures or website content
Support customer interactions including site visits, presentations/demos, and tradeshows
Foster customer relationships to build case studies, testimonials, and reference materials
Partner with product management to share voice of customer and sales feedback, understand development roadmap, and evolve downstream marketing strategy
Analyze portfolio, product mix, and account segmentation to identify acceleration opportunities
Partner with cross-functional teams (e.g., service, quoting, clinical training) to ensure commercial excellence
Lead comprehensive branding and awareness campaigns to position solutions via thought leadership, education, and value alignment
Develop lead generation campaigns and measure effectiveness (e.g., MQL/SAL metrics)
Develop and rapidly deliver content aligned to sales and business needs
Coordinate social media activities

Skills

Commercial Marketing

Strategic Marketing

Market Analysis

Product Promotion

Healthcare Marketing

Patient Care Coordination

Nurse Call Systems

Mobile Communications

Medical Device Integration

Alarm Management

Patient Engagement

Baxter International

Provides essential medical products and services

About Baxter International

Baxter International provides a wide range of medical products and services essential for healthcare. The company operates in several areas, including critical care, hospital care, nutritional care, renal care, and surgical care. Its products are used in various settings, from emergency rooms to home healthcare, helping to meet the needs of patients and healthcare professionals. Baxter develops, manufactures, and distributes medical devices, pharmaceuticals, and biotechnology products, generating revenue through sales to healthcare providers and institutions. A key aspect that sets Baxter apart from competitors is its recent acquisition of Hillrom, which enhances its ability to offer comprehensive healthcare solutions. The company's goal is to improve care outcomes and increase access to healthcare through continuous innovation and a focus on patient needs.

Deerfield, IllinoisHeadquarters

1931Year Founded

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Parental Leave

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Commuter Benefits

Mental Health Support

Risks

Needle-free injection technology could disrupt Baxter's traditional injection-based therapies.

Shift to home healthcare may require Baxter to adapt its product offerings.

Growing digital health importance necessitates further investment from Baxter to stay competitive.

Differentiation

Baxter's acquisition of Hillrom enhances its comprehensive healthcare solutions portfolio.

Strong focus on patient-centric innovation sets Baxter apart in the healthcare industry.

Baxter's partnerships, like with Ayogo, leverage digital health for improved patient outcomes.

Upsides

Baxter's investment in Medically Home aligns with the growing home healthcare market.

Rising demand for personalized medicine offers Baxter opportunities for targeted therapies.

Expansion in telehealth supports Baxter's integrated healthcare solutions strategy.

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