Industry Communications Sr. Manager

Employment Type: Full-time

Position Overview

Cars Commerce is seeking an experienced Industry Communications Sr. Manager to join our Communications department. This enterprise-level role is crucial for developing and executing an industry influencer strategy in collaboration with the B2B Marketing team. The primary goal is to align with the company's overarching business and communications strategies to increase dealer count and generate incremental revenue.

Responsibilities

• Develop and execute a strategy for industry events and sponsorships that aligns with the goals of increasing dealer count and generating incremental revenue.
• Collaborate with cross-functional teams and business units to identify effective approaches for increasing dealer count and generating incremental revenue through:
  • Partnerships
  • Custom events
  • Thought leadership
  • Dealer meetings
  • Influencer relationships
• Develop compelling content with internal influencers for distribution across owned social channels.
• Accurately track results and implement an automated process in partnership with Tech and Finance to demonstrate return on investment (ROI) at the end of each business cycle.
• Write speeches and create supporting presentation materials, including slide decks, short video clips, and graphics.

Requirements

• Proven ability to develop and execute strategic communication plans.
• Experience in building and managing influencer relationships.
• Strong understanding of the automotive industry and its key stakeholders.
• Excellent written and verbal communication skills, including speechwriting.
• Proficiency in creating presentation materials (slide decks, graphics, video clips).
• Experience with data tracking and ROI analysis.
• Ability to collaborate effectively with various teams and external partners.

Company Information

About Cars Commerce:

At Cars Commerce, we are dedicated to simplifying every aspect of car buying and selling. We strive to connect the industry with simplified and tierless technology to enhance, measure, and drive local automotive retail. Our portfolio includes the #1 most recognized marketplace, Cars.com, industry-leading digital experience platform, Dealer Inspire, trade and appraisal technology, AccuTrade, and the new Cars Commerce Media Network.

Our Values:

• Rise Together: Putting people at the center of everything we do.
• Open to All: Encouraging open-minded communication and diverse thinking.
• Caring to Challenge & Taking Ownership: Fostering a competitive spirit in a respectful environment.
• Doing the Right Thing: Maintaining integrity, even when it's difficult.

Cars Commerce is recognized as a U.S. News & World Report Best Company to Work For in 2024, highlighting our commitment to employee well-being, including quality of pay, benefits, and work-life balance.

Cars.com Inc. (Cars Commerce) is an audience-driven technology company empowering the automotive industry. Our platform includes Cars.com, Dealer Inspire, Accu-Trade, an exclusive in-market media network, and powerful AI technologies designed to enhance retail operations. We focus on simplifying car buying and selling by increasing transparency and eliminating complexity in the local retail experience.

Reporting Structure:

This role reports to the Senior Director of Industry Relations and involves significant interaction and accountability with other leaders across the organization and external industry partners.

Application Instructions

Please refer to the official application portal for submission details.