Customer Content Marketer

Position Overview

• Location Type: [Not Specified]
• Employment Type: [Not Specified]
• Salary: [Not Specified]

The Stories team is a small but mighty facet of our Brand team that works on all flavors of storytelling — from content marketing to editorial, social media and more. We’re your blog builders, Meridian magazine makers, email strategists, social managers, and video editors, working in close partnership with Design, Copy, Product Marketing, Comms, and other teams across Mercury. We’re seeking a skilled customer storyteller to help us showcase how our customers achieve success with our products and the real impacts they’re having in the world. You’ll work cross-functionally to develop compelling customer narratives, produce customer-focused multimedia projects, and bring the voice of the customer into campaigns and initiatives across Marketing.

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group, and Column N.A., Members FDIC.

Requirements

• Experience: 7+ years of B2B marketing experience combining storytelling + customer focus (e.g., content marketing, storytelling, customer marketing, advocacy programs, etc.)
• Skills:
  • Strong interviewing and research skills with a penchant for extracting meaningful insights and crafting them into (even more) meaningful narratives.
  • Well-honed project management skills and a bias toward action, with a track record of driving efficient, high-impact projects and programs from concept to completion.
  • A heartful but data-driven approach to measuring and analyzing content and campaign performance to optimize impact and understand effectiveness.
  • Top-notch written and verbal communication skills with meticulous attention to detail.
  • A natural curiosity about customers’ challenges and achievements, and an ability to identify engaging — and sometimes unexpected — angles that resonate with target audiences.
  • Creative vision for turning customer successes into high-impact marketing assets.
  • Empathy, exceptional judgment, and strong interpersonal skills to build trust with customers and internal stakeholders.
  • No fear of ambiguity, building into the unknown, or figuring out how to drive something new forward.

Responsibilities

• Partner with Relationship Management, Sales, and others to identify and cultivate relationships with customers who align with GTM priorities.
• Drive the creation of thoughtful and dynamic case studies, blog posts, and video testimonials that bring customer stories to life across multiple channels in both substantial and subtle ways.
• Collaborate with our Organic and Paid Social teams to build social storytelling that heroes the customer, such as UGC, video programs, and more.
• Work across Marketing to develop interesting and strategic campaigns that leverage customer advocacy to demonstrate product value and/or enhance market credibility.
• Establish and maintain efficient processes for continuously sourcing, producing, and promoting customer stories that align with our broader objectives.

Application Instructions

• [Not Specified]