Sr Guest Engagement Analyst at Target

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

RetailIndustries

Requirements

Experience in guest/customer engagement strategies, particularly in loyalty programs like Target Circle
Ability to collaborate with cross-functional teams including Business, Merchandising, Marketing, Digital, Data Sciences, Operations, and Measurement teams
Skills in forecasting, budget management, recapping, and campaign end results analysis
Proficiency in partnering with Data Analytics for category-level guest insights and performance tracking
Knowledge of macro trends and competitive actions in the loyalty industry
Capability to create testing and learning plans for segmented, personalized offers
Understanding of promotional strategies within an enterprise ecosystem
Strong collaboration skills with internal and external stakeholders for planning and activating engagement rewards and experiences

Responsibilities

Assist & support in creation of quarterly Circle category activation strategies in close partnerships with Business, Merchandising, Marketing, Digital teams
Determine priorities, calendarization, category & guest goals against which Business & Circle teams will plan & execute
Own end-to-end campaign execution in partnership with Data Sciences, Operations, Marketing & Measurement teams, including forecasting, budget management, recapping & campaign end results analysis
Provide stakeholders with visibility to Circle roadmap
Partner with Data Analytics to enable category-level Circle guest insights and performance
Share macro trends and competitive actions in loyalty industry relevant to the category and/or guest mindset
Create testing and learning plans to inform future path forward for segmented, personalized Circle offers
Evolve Circle’s foundational promo strategy: define the role of Circle promos within enterprise promo ecosystem
Collaborate with external & internal stakeholders to plan & activate seamless Circle engagement rewards & experience plans

Skills

Guest Insights

Customer Segmentation

Behavioral Analysis

Marketing Analytics

Market Research

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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