Sr Global Marketing Program Manager, NGS at Twist Bioscience

South San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Life SciencesIndustries

Requirements

Bachelor’s degree (BS/BA) in Life Sciences required, Masters or PhD highly preferred
3-5+ years’ experience in Life Sciences Marketing role
3+ years previous experience in product marketing management or marketing program management administration
Background with strategic marketing frameworks and concepts, along with professional and/or educational experience in NGS
Strong experience in a strategic or tactical marketing role and working cross-functionally in a matrix organization
Proficient computer skills, Microsoft Office Suite and/or Gsuite; working knowledge of program/project management software (e.g., Smartsheet, MS Project)
Knowledgeable in program management methodology and techniques; performance evaluation and change management principles
Experienced at compiling and following budgets

Responsibilities

Partner to develop strategic, multi-channel integrated marketing plans for Twist’s Next Generation Sequencing portfolio, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of tactical marketing programs
Develop a customer-centric content strategy aligned with each stage of the customer journey. Oversee content creation across various formats, including blogs, case studies, videos, emails, social media, and webinars to meet customer needs and business objectives
In partnership with product management, guide the development of copy and creative content for NGS markets, positioning products for research while conveying strong value propositions
Define, track, and report on key performance indicators (KPIs) for content and digital marketing campaigns, such as engagement rates, lead generation, conversion rates, and return on investment (ROI)
Collaborate and ensure alignment of marketing plans among NGS Product Management, Field Marketing, Digital marketing, Commercial Leaders, and other stakeholders
Execute engaging marketing campaigns to achieve measurable results for new and/or existing products within the NGS portfolio
Successfully engage with advertising agencies and the internal design team to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materials
Maintain knowledge of the trends and competitive activity relevant to NGS markets
Partner with Product Management and Field Marketing to support workflow and application sales training, support, and enablement materials
Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
Use customer research and analytics to understand and anticipate customer needs and pain points. Create and refine journey maps to tailor content and messaging to specific stages in the customer journey
Act as a brand steward, ensuring that all content aligns with brand voice and guidelines
Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement, and management
Prepare and present progress and reports to program stakeholders
Assist team members when needed to accomplish team goals

Skills

Key technologies and capabilities for this role

Strategic MarketingMarketing CampaignsContent StrategyCustomer SegmentationCompetitor AnalysisProduct LaunchesCross-Functional CollaborationBudget ManagementKPIsDigital MarketingLead GenerationROI AnalysisNGSNext Generation Sequencing

Questions & Answers

Common questions about this position

What experience is required for the Sr Global Marketing Program Manager role?

Candidates should have strong experience in a strategic or tactical marketing role, background with strategic marketing frameworks and concepts, and professional or educational experience in NGS, along with experience working cross-functionally in a matrix organization.

Is this position remote or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the team collaboration look like in this role?

The role involves partnering with Product Management, Field Marketing, Digital Marketing, Commercial Leaders, and other stakeholders, as well as collaborating with advertising agencies and the internal design team in a cross-functional matrix organization.

What makes a strong candidate for this position?

A strong candidate has NGS experience, strategic marketing expertise, cross-functional collaboration skills, and the ability to develop customer-centric strategies, manage budgets, and drive campaigns with measurable KPIs.

Twist Bioscience

Produces synthetic DNA for biotechnology applications

About Twist Bioscience

Twist Bioscience specializes in creating synthetic DNA for applications in biotechnology, pharmaceuticals, and research. Their proprietary platform allows for the quick and accurate production of DNA sequences, providing clients with products like genes, oligo pools, and variant libraries. The company stands out by offering high-quality DNA at competitive prices, making them a valuable partner for academic institutions and pharmaceutical companies. Twist Bioscience aims to support advancements in personalized medicine and biotechnology through their innovative DNA synthesis solutions.

South San Francisco, CaliforniaHeadquarters

2013Year Founded

$236.5MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

401(k) Retirement Plan

Risks

Increased competition from Ginkgo Bioworks may impact Twist's market share.

Dependency on AI technologies could pose integration and operational challenges.

New CIO appointment may lead to transitional challenges in IT strategy and operations.

Differentiation

Twist Bioscience uses a unique silicon-based DNA synthesis platform for precision and scale.

They offer high-quality DNA sequences at competitive prices, attracting diverse clients.

Their proprietary platform provides instant feedback on DNA sequence synthesis feasibility.

Upsides

Growing demand for synthetic DNA in personalized medicine boosts Twist's market potential.

Collaboration with Absci leverages AI to accelerate antibody discovery and drug development.

Synthetic biology market projected to grow at 28.8% CAGR, benefiting Twist's growth.

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