Sr Director, Product Marketing at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

Strategic Product Marketing experience with desktop consumer or productivity software products
Passion for Creative Products and the Creative Industry
Deep understanding of professional design or photography communities, market trends and competitive landscape
GM mentality, “owner-operator” working style
Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environment
Strong executive presence and excellent communication skills
Strategic problem solver who can identify and set short- and long-term strategic priorities
A drive to constantly optimize and improve, combined with a relentless focus on customer experience

Responsibilities

Define the long-term and annual business strategy to drive growth of our flagship image editing desktop apps
Establish priority business goals and build the annual go-to-market and product plans in collaboration with key partners to achieve those goals
Lead a team to build GTM and marketing plans by deeply understanding market dynamics, customer needs, industry trends and competitive landscape
Partner cross functionally to ensure product and GTM decisions align to business priorities and collaborate to determine shifts throughout the year, including:
TAM, market share, competitive assessment
Target audience definition and priorities, customer needs
Growth levers across product, GTM, geos, partnerships
Pricing & Packaging
Marketing strategy
Value proposition and messaging
Distribution strategies including partnerships and ecosystem
Engagement strategy
Act as a change agent, guiding teams forward in a rapidly evolving environment

Skills

Key technologies and capabilities for this role

Product MarketingGTM StrategyBusiness StrategyMarket AnalysisCompetitive AnalysisTAM AssessmentPricing StrategyValue PropositionMessagingPartnershipsCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the compensation for this Sr Director role?

Compensation reflects the cost of labor across several U.S. geographic markets, and Adobe pays differently based on those defined markets. The U.S. pay range for this position is referenced but not fully specified in the description.

Is this a remote position or does it require working in an office?

This information is not specified in the job description.

What skills and experience are required for this Product Marketing role?

Candidates need strategic Product Marketing experience with desktop consumer or productivity software products, passion for Creative Products and the industry, deep understanding of professional design or photography communities and market trends, GM mentality with an owner-operator style, and proven success influencing peers in a matrixed organization.

What is the company culture like at Adobe?

Adobe is committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity, valuing new ideas from everywhere in the organization.

What makes a strong candidate for this Sr Director position?

A strong candidate will have strategic Product Marketing experience in desktop software, a passion for creative products, deep market knowledge, a GM owner-operator mindset, and proven ability to influence cross-functional teams in a global environment.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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