Sr Director, Product Marketing at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

Strategic Product Marketing experience with desktop consumer or productivity software products
Passion for Creative Products and the Creative Industry
Deep understanding of professional design or photography communities, market trends and competitive landscape
GM mentality, “owner-operator” working style
Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environment
Strong executive presence and excellent communication skills
Strategic problem solver who can identify and set short- and long-term strategic priorities
A drive to constantly optimize and improve, combined with a relentless focus on customer experience

Responsibilities

Define the long-term and annual business strategy to drive growth of our flagship image editing desktop apps
Establish priority business goals and build the annual go-to-market and product plans in collaboration with key partners to achieve those goals
Lead a team to build GTM and marketing plans by deeply understanding market dynamics, customer needs, industry trends and competitive landscape
Partner cross functionally to ensure product and GTM decisions align to business priorities and collaborate to determine shifts throughout the year, including:
TAM, market share, competitive assessment
Target audience definition and priorities, customer needs
Growth levers across product, GTM, geos, partnerships
Pricing & Packaging
Marketing strategy
Value proposition and messaging
Distribution strategies including partnerships and ecosystem
Engagement strategy
Act as a change agent, guiding teams forward in a rapidly evolving environment

Skills

Product Marketing

GTM Strategy

Business Strategy

Market Analysis

Competitive Analysis

TAM Assessment

Pricing Strategy

Value Proposition

Messaging

Partnerships

Cross-Functional Collaboration

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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