Instructure

Senior Director Product, Parchment

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, EdTech, SaaSIndustries

Senior Director of Product - Parchment

Employment Type: Full-time Location: East Coast (ET time zone, leading teams in Budapest and West Coast)

Company Information

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.

Parchment, an Instructure company, is a leading platform dedicated to turning credentials into opportunities. We empower learners, academic institutions, and employers to request, verify, and receive transcripts, diplomas, and other credentials securely and efficiently. Our comprehensive network facilitates the exchange of over 165 million credentials across thousands of K-12 school districts, higher education institutions, and receivers globally. At Parchment, we are committed to providing shareable, efficient, and secure digital-first credentials that support learners at every stage of their academic and professional journey.

Position Overview

We’re seeking an experienced and visionary Senior Director of Product to lead the next era of innovation in credentials and learner mobility. In this critical role, you will shape and execute the product strategy across Parchment’s platform, driving innovation, and ensuring the successful delivery of solutions that connect and meet the evolving needs of our diverse stakeholders – including K-12 schools, higher education institutions, lifelong learners and employers. You will leverage your industry knowledge and expertise to play a critical role in shaping the future of credentialing, leveraging technology to create seamless and impactful experiences to support millions of learners worldwide in demonstrating their achievements.

Responsibilities

Product Strategy & Vision

  • Define a compelling, forward-looking product strategy that accelerates Parchment’s role in a learner’s lifelong journey—from issuing microcredentials to supporting career-aligned goals.
  • Align this strategy with Instructure’s broader mission and growth into K-Career learning and opportunities.

Roadmap Development

  • Own the end-to-end product roadmap, prioritizing initiatives based on market needs, customer feedback, competitive analysis, and business value.

Turn Complexity into Clarity

  • Translate customer, partner, and market input from across sectors — global K-12, higher education, business, and government — into clean product hypotheses and scalable solutions—especially in emerging areas like skills frameworks, digital wallets, and interoperable records.

Team Leadership & Mentorship

  • Lead, mentor, and grow a high-performing team of product managers, fostering a culture of innovation, collaboration, and accountability.

Cross-Functional Collaboration

  • Serve as the connective tissue between R&D, go-to-market, and customer teams to ensure seamless product development and successful market launch.

Market & Customer Insight

  • Conduct in-depth market research, competitive analysis, and customer engagement to identify opportunities, understand pain points, and validate product hypotheses.

Product Lifecycle Management

  • Oversee the entire product lifecycle from ideation and discovery to development, launch, and post-launch optimization.

Performance & Metrics

  • Define key performance indicators (KPIs) for product success, monitor performance, and iterate on products to achieve desired outcomes.

Innovation & Growth

  • Identify and champion new product opportunities, driving innovation that expands Parchment's market reach and value proposition in areas like student mobility, licensure, and workforce solutions.

Stakeholder Communication

  • Effectively communicate product strategy, roadmaps, and progress to executive leadership, internal teams, and external stakeholders.

Skills

Product Strategy
Product Innovation
Credentialing
Learner Mobility
Stakeholder Management
K-12 Education
Higher Education
Lifelong Learning
Employer Relations
Digital Credentials
Product Management

Instructure

Education technology for teaching and learning

About Instructure

Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.

Cottonwood Heights, UtahHeadquarters
2008Year Founded
$86.7MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Paid Vacation
Paid Holidays
401(k) Retirement Plan
401(k) Company Match
Tuition Reimbursement
Lifestyle Spending Account
Motivosity - employee recognition program

Risks

Algorithmic bias in AI systems could harm Instructure's reputation and user trust.
KKR's acquisition may lead to strategic shifts disrupting current operations.
Intensifying competition in EdTech could challenge Instructure's market position.

Differentiation

Instructure's Canvas platform is a leading learning management system in the EdTech market.
The company supports over 30 million users across more than 6,000 organizations globally.
Instructure's acquisition of Concentric Sky enhances its digital credentialing capabilities.

Upsides

Increased demand for hybrid learning solutions boosts Instructure's market potential.
Growing interest in micro-credentials aligns with Instructure's recent strategic acquisitions.
Expansion in emerging markets offers Instructure opportunities to increase its global footprint.

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