Sr. Director, Media Strategy at Nutrafol

Charlotte, North Carolina, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Beauty, Wellness, Hair CareIndustries

Requirements

Accomplished and forward-thinking leader with expertise in developing and executing innovative media strategies across upper- and mid-funnel channels
Experience owning substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships
Analytical rigor combined with creative innovation and partnership development skills to identify whitespace opportunities, optimize channel mix, and elevate brand presence
Expertise with brand research tools (e.g., Ipsos, Numerator, Circana) to understand audience shifts, cultural trends, and competitor positioning, and translate insights into data-driven strategies
Proficiency with Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and ability to leverage MMM, MTA, and incrementality studies

Responsibilities

Define and lead upper- and mid-funnel media strategies, ensuring investments build long-term brand equity while fueling acquisition and performance goals
Manage substantial multi-million-dollar media budgets across video, CTV, OOH, social, influencer, audio/podcasts, sponsorships, and partnerships
Establish a clear media investment framework that aligns awareness and consideration KPIs with topline growth objectives
Serve as the executive thought partner to Growth, Brand, and Creative leadership on how media drives both brand health and customer acquisition
Drive innovation in placements, partnerships, and sponsorships that differentiate the brand and deepen consumer engagement
Evaluate and secure non-traditional media opportunities (cultural moments, retail media, brand collaborations) that expand reach and impact
Incorporate AI-driven tools and emerging media platforms into planning and testing to stay ahead of industry trends
Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into upper-funnel strategies
Leverage Growth tools (Campaign Manager, MTA, Media Platforms, Tableau Dashboard) and brand tools (Ipsos, Muck Rack, Numerator, Circana) to identify opportunities, track unaided/aided awareness, and uncover whitespace for growth
Use research and measurement to continuously refine targeting, frequency, and channel allocation
Ensure awareness, consideration, and brand favorability KPIs are systematically monitored and linked to business outcomes
Establish feedback loops and performance recaps, ensuring insights from brand and performance media are shared across Growth, Brand, and Creative teams to influence future strategy, messaging, and investment decisions
Work with Creative to ensure messaging and storytelling are optimized for media channels and informed by performance learnings
Partner with Performance Marketing to connect brand media with lower-funnel efficiency, creating a full-funnel approach

Skills

Media Strategy

Upper Funnel Media

Mid Funnel Media

Brand Research

Ipsos

Numerator

Circana

Data Analysis

Audience Insights

Competitor Analysis

Channel Optimization

Partnership Development

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees