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The role requires a builder mindset for creating frameworks from scratch, international expertise in LATAM and APAC markets, relationship-building skills, strategic and hands-on execution, revenue-driven focus, team building abilities, and adaptability in fast-paced environments.
The role starts as an individual contributor responsible for strategy and execution, with the opportunity to build and manage an international Channel Account Manager (CAM) team as markets mature.
Strong candidates thrive in uncharted territory with a builder mindset, possess deep LATAM and APAC expertise, excel at relationship-building and executive influence, balance strategic thinking with hands-on execution, are revenue-obsessed, and enjoy team building in fast-paced environments.
Marketing automation for customer engagement
Customer.io is a marketing automation platform that helps businesses engage with their customers throughout their lifecycle. It allows companies to segment their audience based on real-time events, enabling personalized messaging that enhances customer connections and engagement. Unlike many competitors, Customer.io offers A/B testing and professional support services to optimize marketing strategies. The goal is to empower businesses to send data-driven messages that improve customer engagement and drive revenue.