Sr. Director, Business Intelligence at Viral Nation

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital Advertising, TechnologyIndustries

Requirements

7–10+ years in Analytics/BI with 3–5+ years leading teams, including managing Leads and senior ICs in a multi-stakeholder environment
Deep domain expertise in social media and digital advertising, including platform ecosystems (Meta, TikTok, YouTube, X, Snapchat), campaign analytics, and both brand and performance funnels
Extensive experience with ad tech, marketing data infrastructure, and advanced measurement methodologies such as brand lift, MTA, and MMM
Proven track record building BI foundations: data models, governance, documentation, SLAs, and scalable processes
Strong product/consultative instinct

Responsibilities

Own the BI strategy for a complex client portfolio and make bold, data-led decisions that drive revenue growth, strengthen retention, and maximize lifetime value in uncertain environments
Partner with the VP of Clients and cross-functional leaders to frame options, evaluate trade-offs, and turn unclear signals into decisive, actionable strategies
Translate incomplete or noisy data into clear, compelling insights and recommendations that executives can confidently act on
Architect and manage the BI operating model from intake through delivery, creating clarity and scalability in an evolving, high-demand environment
Build the BI foundation from the ground up by owning pipelines, modeling standards, semantic layers, and source-of-truth dashboards with strong governance and security
Codify how the team works by creating and enforcing SOPs, data standards, and QA practices, and drive adoption through enablement and training
Define and maintain KPI frameworks and leading indicators that align teams, surface risks early, and enable data-driven decisions
Lead and develop BI Leads and senior ICs by setting a high bar for excellence, coaching for impact, and fostering accountability across the team
Champion quality and continuous improvement by running reviews, critiques, and post-mortems, and streamlining workflows to improve speed and reliability
Deliver measurable business impact by providing advanced analytics, self-serve tools, and data narratives that strengthen proposals, negotiations, and renewals

Skills

Key technologies and capabilities for this role

Business IntelligenceData AnalysisData ScienceAIMarketing MeasurementAnalyticsData GovernanceScalable SystemsTeam LeadershipStrategic PlanningRevenue OptimizationClient ManagementCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the salary or compensation for the Sr. Director of Business Intelligence role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

The role requires thriving in ambiguity, making pragmatic decisions with imperfect data, leadership of BI teams including analysts and data scientists, expertise in building scalable BI systems, data pipelines, modeling standards, semantic layers, dashboards, governance, SOPs, QA practices, and defining KPI frameworks.

What is the company culture like at Viral Nation?

Viral Nation offers a fluid, creative, and growth-oriented environment that supports ambitions in an open, collaborative, and fast-paced culture, driven to push boundaries and raise the bar for strong performance.

What makes a strong candidate for this Sr. Director role?

Strong candidates thrive in ambiguity, make bold data-led decisions to drive revenue growth and retention, lead and develop high-performing BI teams, build scalable BI foundations and operating models, and partner effectively with executives and cross-functional leaders.

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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