Sr. Dir, Product Marketing at Adobe

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Digital MediaIndustries

Requirements

15+ years in product marketing, growth, or related roles or equivalent practical experience
8+ years leading high-performing teams
Proven success in consumer or creator technology sector
BS in Marketing, Business, or related field

Responsibilities

Become Adobe’s authority on creator-video workflows, pain points, and AI-driven trends; translate insights into strategy and road-map requirements
Frame business cases, positioning, and packaging for new video capabilities; guide cross-functional teams to ship the right product, the right way
Build data-backed strategies to acquire net-new creators, drive activation, boost engagement, and expand revenue potential; partner with cross-functional teams to bring the vision to life
Recruit, develop, and inspire a team of senior and group PMMs; instill operating rigor, creative excellence, and a bias for action
Champion Adobe’s vision for video creation with executives, press, partners, and our community
Partner deeply with Product, Design, Engineering, Research, and GTM teams to shape the products we build and deliver breakthrough Marketing strategies that drive acquisition, adoption, and revenue for this new vertical

Skills

Product Marketing

Go-to-Market Strategy

Video Marketing

AI Production

Storytelling

Marketing Strategy

Customer Acquisition

Revenue Growth

Market Research

GTM

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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