Sr. Data Analyst at Tombras

Knoxville, Tennessee, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AdvertisingIndustries

Requirements

3+ years of working with analysis of digital media channels in a business environment; prior experience working in an ad agency is a plus
Strong working knowledge of Tableau
Strong working knowledge of Marketing and Digital Marketing
Strong working knowledge of Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
In-depth experience with AdWords, Facebook Business Manager, DCM is a plus
SQL knowledge or experience with database administration a plus
Bachelor's in Marketing or Analytics and/or equivalent work experience
Master's in Marketing or Business Analytics a plus
An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
Ability to collaborate with cross-functional teams and make recommendations
Experience in presenting analyses to both small and large groups

Responsibilities

Developing (with team) and executing cross-channel media measurement and testing plans
Developing (with team) and executing sales funnel analysis, lifetime value analysis, customer segmentation and forecasting
Developing (with team) and executing tagging strategy
Ensuring appropriate analytics integration into agency production processes
Interpreting media marketing data and analyzing its effects on KPIs and ROI
Delivering analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
Presenting results in a simple, story-telling fashion
Collaborating with numerous partners and agency departments to keep analyses integrated and focused
Managing the planning, execution, evaluation and effective communication of data-driven, digital results and insights
Development and implementation of holistic, cross-channel measurement (and testing) plans

Skills

Tableau

Google Analytics

Adobe Analytics

AdWords

Facebook Business Manager

DCM

SQL

Tombras

Full-service digital advertising and analytics agency

About Tombras

Tombras is a full-service agency specializing in digital advertising, leveraging data analytics and creative strategies to drive business results for clients across various industries. The company is known for its expertise in connecting data and creativity to achieve impactful outcomes, utilizing technologies such as data analytics and creative strategies for digital advertising.

New York City, New YorkHeadquarters

1946Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Consumer SoftwareIndustries

11-50Employees