Account Director- Strategic CRO Accounts
H1Salary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
AdTech, Digital AdvertisingIndustries
Requirements
- 8+ years or equivalent experience in building relationships and influencing clients at relevant media agencies or at brands
- Proven ability to grow revenue on specific strategic existing accounts
- Demonstrated ability to think strategically to identify a brand’s key business objectives and challenges, and translate and build into compelling solutions
- Strong knowledge of digital environments (display, video, mobile) and online marketing techniques and technologies (platforms, DSPs, exchanges etc.)
- Experience working with Fortune 500 clients directly and navigating complex business and meeting situations
Responsibilities
- Identifying new areas within a client organization not currently covered by core measurement/programmatic solutions and engages the client to perform upsells (i.e. in-house ecommerce, analytics or social content teams)
- Partner with relevant stakeholders and other internal DV resources to convey the value of DV solutions already used by the customer, and to identify, pitch, and close upsell opportunities
- Cultivating meaningful relationships with senior client stakeholders in order to develop client-specific value propositions, positioning DoubleVerify as a strategic/preferred partner
- Helping review customer product usage and identify gaps in knowledge or products in order to best meet customers needs
- Identifying additional contacts across an organization to educate on DV, making DV solutions ‘stickier’ with the client while uncovering additional upsell opportunities
- Working with Programmatic and Social specialists to ensure partnerships and additional product adoption is onboard effectively
- Leading the response to RFPs/RFIs when issued by an existing customer
- Evangelizing DoubleVerify’s value proposition, best practices and perspectives to our customers and our industry peers via events, webinars, and other direct client communications channels
- Responsible for organizing, requesting and presenting QBRs with insights provided from account management team
- Defining the key retention growth strategy for your portfolio with clear guidance on relevant client and agency stakeholders, and client/opportunity prioritization
- Ensuring revenue pipeline and activity is maintained, providing timely management / Salesforce reporting as required
- Ability to create deep partnerships based on value and a talent for consultative up selling and cross selling
- Ability to handle multiple priorities in a fast-paced environment
- Ability to analyze and articulate information with product team
- Attending industry events and follow-up with leads generated in a timely fashion
Skills
Digital Advertising
Programmatic
DSPs
Ad Exchanges
Display Advertising
Video Advertising
Mobile Advertising
Client Relationship Management
Upsell
Cross-sell
Media Agencies
DoubleVerify
Digital advertising verification and analytics services
About DoubleVerify
DoubleVerify ensures the quality and effectiveness of digital advertising for major brands. The company provides verification and analytics services that help brands, advertisers, platforms, and publishers confirm that their ads are seen by real people, are placed in safe environments, and effectively reach their target audiences. Their services include checking ad viewability, preventing fraud, and ensuring brand safety by using advanced technology and dedicated teams to identify and combat fraud schemes. Unlike many competitors, DoubleVerify focuses on providing comprehensive analytics that help clients maximize their advertising budgets and improve returns on investment. The goal of DoubleVerify is to enhance the trust and effectiveness of digital advertising, making it a reliable channel for brands to connect with consumers.
New York City, New YorkHeadquarters
2008Year Founded
$385.7MTotal Funding
IPOCompany Stage
Data & Analytics, Consumer SoftwareIndustries
1,001-5,000Employees
Benefits
401(k) Company Match
Performance Bonus
Company Equity
Risks
Ad-blocking software usage may reduce the effectiveness of DoubleVerify's verification services.
Privacy-focused regulations could limit DoubleVerify's ability to track and verify ad performance.
Growing competition from companies like Integral Ad Science pressures DoubleVerify to innovate.
Differentiation
DoubleVerify offers industry-leading GenAI protection against low-quality AI-generated content.
The company provides comprehensive media quality authentication across diverse digital channels.
DoubleVerify's News Accelerator program leverages engaged news audiences while ensuring brand suitability.
Upsides
Increased demand for CTV advertising optimization tools boosts DoubleVerify's AI-powered solutions.
Growing importance of GenAI protection aligns with DoubleVerify's recent product launch.
Expansion to platforms like Spotify indicates a trend towards comprehensive media quality authentication.
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