Sr. Brand Media Manager at Vonage

Wrocław, Lower Silesian Voivodeship, Poland

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, MarketingIndustries

Requirements

8–10 years of experience in marketing, specifically focusing on brand campaign planning, digital strategy, or integrated campaign management
Proven expertise in end-to-end corporate/brand awareness campaigns, covering planning, multi-channel activation, and reporting
Strong knowledge of key digital brand metrics (e.g., reach, brand lift, share of voice, awareness studies)
Experience working closely with creative, brand, and demand generation teams to successfully launch integrated campaigns
Proficiency in project management, including detailed execution planning, budget oversight, and timeline management
Strong analytical skills with the ability to interpret campaign results, use brand measurement tools (e.g., Tableau, Google Analytics), and recommend actionable improvements
Excellent communication and presentation skills required to influence cross-functional stakeholders (UCaaS/CCaaS or B2B technology background preferred)

Responsibilities

Lead the Digital Strategy and Execution for brand and corporate marketing campaigns, ensuring they are fully integrated into the overall demand generation mix
Collaborate with Brand and Creative Teams to translate core messaging, assets, and goals into effective digital campaign execution plans
Oversee Multi-Channel Campaign Activation across a wide range of brand-first digital paid media tactics, including programmatic display, paid social (LinkedIn, Meta, etc.), CTV/OTT, digital video, and audio advertising
Manage Campaign Frameworks by developing and controlling timelines, budgets, channel mix, and testing roadmaps
Track and Report Campaign Performance using key brand metrics such as reach, engagement, brand lift studies, share of voice, and awareness shifts
Apply Optimization and Testing Frameworks to continuously improve creative, messaging, targeting, and channel mix for maximum campaign effectiveness
Provide Strategic Insights to marketing leadership through campaign readouts and eLearnings to inform and shape future brand strategy and investment, while also supporting budget planning and staying current on industry trends

Skills

Programmatic Display

Paid Social

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

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