Sr. Associate - Omnichannel Engagement Mexico(Digital marketing) at Eli Lilly and Company

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Healthcare, Digital MarketingIndustries

Requirements

Intermediate knowledge of Excel
Advanced English (speaking, reading, and writing demonstrable)
Interest and curiosity in digital channels within and outside pharma
Experience in developing digital campaigns (social media, email marketing, audiovisual)

Responsibilities

Lead digital strategies for the brand's Customer Plan, supporting all phases: strategic planning, execution, measurement, and optimization based on results
Transform data into quick actionable insights to improve campaign performance
Understand the brand's moment and needs to create and execute multichannel strategies, maximizing and selecting optimal channels according to the target
Collaborate with marketing, medical, and access leaders using insights and ideas for the brand's main strategy, with deep understanding of therapeutic areas and customers
Lead campaigns across digital channels (ep2p, vod, social media, mass mailing, vae, Google search, content marketing) to increase engagement with clients
Provide punctual follow-up to campaigns from creation, optimization, results measurement, and final analysis
Influence marketing, medical, and access leaders in the innovative use of digital tools to accelerate therapy adoption with stakeholders
Demonstrate leadership and influence with internal teams and vendors; data analysis capacity to transform into quick insights; adaptability to cross-functional teams; delegation skills without losing track of deliverables; effective communication (international presentations) and negotiation skills

Skills

Key technologies and capabilities for this role

ExcelEnglishDigital MarketingSocial MediaEmail MarketingAudiovisualData AnalysisOmnichannelCampaign DevelopmentStrategic Planning

Questions & Answers

Common questions about this position

What is the work arrangement for this position?

The position offers a hybrid scheme with 2 days of work in the office (fixed) and 3 days of home office, specifically Fridays and Mondays for home office.

What skills are required for this Sr. Associate role?

Required skills include intermediate Excel knowledge, advanced English (speaking, reading, and writing), experience in digital campaign development (social media, email marketing, audiovisual), data analysis for quick insights, and effective communication for international presentations.

What does a typical day look like in this role?

The role involves deep understanding of therapeutic areas and clients to collaborate on brand strategies, leading digital campaigns across channels like ep2p, vod, social media, mass mailing, Google search, and content marketing, with ongoing monitoring, optimization, measurement, and analysis.

What compensation or salary is offered for this position?

This information is not specified in the job description.

What makes a strong candidate for this Omnichannel Engagement role?

Strong candidates demonstrate leadership and influence with internal teams and vendors, adaptability to cross-functional teams, ability to delegate while tracking deliverables, negotiation skills, and curiosity in digital channels within and outside pharma.

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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