Sr. Associate - Omnichannel Engagement Mexico(Digital marketing) at Eli Lilly and Company

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Healthcare, Digital MarketingIndustries

Requirements

Intermediate knowledge of Excel
Advanced English (speaking, reading, and writing demonstrable)
Interest and curiosity in digital channels within and outside pharma
Experience in developing digital campaigns (social media, email marketing, audiovisual)

Responsibilities

Lead digital strategies for the brand's Customer Plan, supporting all phases: strategic planning, execution, measurement, and optimization based on results
Transform data into quick actionable insights to improve campaign performance
Understand the brand's moment and needs to create and execute multichannel strategies, maximizing and selecting optimal channels according to the target
Collaborate with marketing, medical, and access leaders using insights and ideas for the brand's main strategy, with deep understanding of therapeutic areas and customers
Lead campaigns across digital channels (ep2p, vod, social media, mass mailing, vae, Google search, content marketing) to increase engagement with clients
Provide punctual follow-up to campaigns from creation, optimization, results measurement, and final analysis
Influence marketing, medical, and access leaders in the innovative use of digital tools to accelerate therapy adoption with stakeholders
Demonstrate leadership and influence with internal teams and vendors; data analysis capacity to transform into quick insights; adaptability to cross-functional teams; delegation skills without losing track of deliverables; effective communication (international presentations) and negotiation skills

Skills

Excel

English

Digital Marketing

Social Media

Email Marketing

Audiovisual

Data Analysis

Omnichannel

Campaign Development

Strategic Planning

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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