[Remote] Lifecycle Marketing Manager at Abarca Health

Only, Tennessee, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Digital Health, EdTechIndustries

Requirements

Proactive, hands-on Lifecycle Manager with a "builder" mentality and relentless focus on optimization
Thrive on quickly standing up new capabilities, iterating at speed, and owning end-to-end technical performance and integrity of automated student journeys
Technical mastery in Iterable, HTML/CSS
Strong analytical skills to build reporting dashboards, utilize product analytics, diagnose friction points, and run rigorous A/B testing

Responsibilities

Design and manage complex, multi-channel automated campaigns (In-App, Push, Email, SMS) within Iterable
Develop high-leverage initiatives, such as personalized nudges, feature release rollouts, and retention programs for students approaching the end of their care journey
Run a rigorous A/B testing and experimentation framework for all automated flows, ensuring optimizations are statistically significant and documented
Serve as the key analytical owner, building and maintaining reporting dashboards to attribute marketing lift to key business outcomes (activation, retention, service line utilization)
Utilize deep product analytics to diagnose friction points, identify drop-offs in the student funnel, and generate hypotheses for testing
Be accountable for delivering against KPIs including onboarding conversion rates, service line/feature usage rates, weekly activity, and customer retention
Partner with Product and Engineering to ensure proper product instrumentation and accurate message deployment across the student experience
Collaborate with Clinical and Marketing teams to vet communications for clinical appropriateness, brand alignment, and clinical outcome realization
Manage operational integrity of the Iterable platform, including segmentation logic, data synchronization, and template hygiene
Own the strategy, execution, performance, and analysis of the student experience, primarily focused on the in-product experience

Skills

Key technologies and capabilities for this role

Lifecycle MarketingIterableHTMLCSSAnalyticsStudent RetentionIn-app CommunicationsData-driven Optimization

Questions & Answers

Common questions about this position

What technical skills are required for the Lifecycle Marketing Manager role?

The role requires technical mastery in Iterable and HTML/CSS, along with experience designing and managing complex multi-channel automated campaigns including In-App, Push, Email, and SMS.

What are the main responsibilities in data and reporting for this position?

Responsibilities include building and maintaining reporting dashboards to attribute marketing lift to business outcomes like activation and retention, utilizing product analytics to diagnose friction points, and generating hypotheses for testing.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for the Lifecycle Marketing Manager role?

This information is not specified in the job description.

What makes a strong candidate for this Lifecycle Marketing Manager position?

A strong candidate will have a blend of technical skills in Iterable and HTML/CSS, strong analytical abilities to own reporting and A/B testing, and experience optimizing student journeys for retention through multi-channel campaigns.

Abarca Health

Pharmacy Benefit Management services provider

About Abarca Health

Abarca Health provides Pharmacy Benefit Management (PBM) services, focusing on flexible and user-friendly solutions for health plans, employers, and government programs like Medicare and Medicaid. Its main product, the Darwin platform, allows clients to quickly implement and modify benefit designs while ensuring compliance with regulations. Abarca Health manages over $5.3 billion in drug spend and processes 100 million prescription claims annually, offering additional services like home delivery for prescriptions. The company's goal is to deliver exceptional service and innovative solutions in the PBM market.

Aventura, FloridaHeadquarters

2005Year Founded

VENTURE_UNKNOWNCompany Stage

HealthcareIndustries

501-1,000Employees

Benefits

PTO

Parental leave

Work flexibility

Health insurance

Wellness stipend

401k

Tuition reimbursement

Leadership development programs

Risks

Increased competition from Amazon Pharmacy and Mark Cuban's Cost Plus Drug Company.

Growing focus on specialty drugs may require platform adaptation.

Shift towards price transparency could pressure Abarca's pricing models.

Differentiation

Abarca Health's Darwin platform is highly adaptable and user-friendly.

The company offers innovative programs like Triple S en Casa for home delivery.

Abarca Health ensures compliance with ever-changing healthcare regulations.

Upsides

Abarca transitioned two million members to Darwin in 18 months, showing operational efficiency.

Collaboration with Blue Shield of California boosts Abarca's reputation in the PBM sector.

Recognition as a top IT workplace attracts top talent, driving innovation.

Land your dream remote job 3x faster with AI

Try Jobo Free