[Remote] Lifecycle Marketing Manager at Abarca Health

Only, Tennessee, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Technical mastery of Iterable, HTML/CSS
Analytical ownership and ability to link in-app communications to measurable student success
Experience with A/B testing and experimentation framework
Ability to develop high-leverage initiatives, such as personalized nudges, feature release rollouts, and retention programs
Experience with product analytics and diagnosing friction points in the student funnel
Ability to build and maintain reporting dashboards to attribute marketing lift to key business outcomes
Strong partnership and collaboration skills to work with cross-functional teams
Experience with data synchronization, template hygiene, and segmentation logic
Ability to manage operational integrity of the Iterable platform
Strong analytical and problem-solving skills

Responsibilities

Design and manage complex, multi-channel automated campaigns
Develop and execute strategy for the student experience
Run a rigorous A/B testing and experimentation framework
Serve as key analytical owner for data and reporting
Partner with Product and Engineering to ensure proper product instrumentation
Collaborate with Clinical and Marketing teams to vet communications for clinical appropriateness
Manage the operational integrity of the Iterable platform
Develop and maintain reporting dashboards to attribute marketing lift to key business outcomes
Diagnose friction points in the student funnel and generate hypotheses for testing
Deliver against KPIs including onboarding conversion rates, service line/feature usage rates, weekly activity, and customer retention

Skills

Abarca Health

Pharmacy Benefit Management services provider

About Abarca Health

Abarca Health provides Pharmacy Benefit Management (PBM) services, focusing on flexible and user-friendly solutions for health plans, employers, and government programs like Medicare and Medicaid. Its main product, the Darwin platform, allows clients to quickly implement and modify benefit designs while ensuring compliance with regulations. Abarca Health manages over $5.3 billion in drug spend and processes 100 million prescription claims annually, offering additional services like home delivery for prescriptions. The company's goal is to deliver exceptional service and innovative solutions in the PBM market.

Aventura, FloridaHeadquarters

2005Year Founded

VENTURE_UNKNOWNCompany Stage

HealthcareIndustries

501-1,000Employees

Benefits

PTO

Parental leave

Work flexibility

Health insurance

Wellness stipend

401k

Tuition reimbursement

Leadership development programs

Risks

Increased competition from Amazon Pharmacy and Mark Cuban's Cost Plus Drug Company.

Growing focus on specialty drugs may require platform adaptation.

Shift towards price transparency could pressure Abarca's pricing models.

Differentiation

Abarca Health's Darwin platform is highly adaptable and user-friendly.

The company offers innovative programs like Triple S en Casa for home delivery.

Abarca Health ensures compliance with ever-changing healthcare regulations.

Upsides

Abarca transitioned two million members to Darwin in 18 months, showing operational efficiency.

Collaboration with Blue Shield of California boosts Abarca's reputation in the PBM sector.

Recognition as a top IT workplace attracts top talent, driving innovation.

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