Specialist, Account Management at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Digital Marketing, AdvertisingIndustries

Requirements

2-5 years of experience working in a digital or advertising environment
Strong organizational skills with the ability to handle multiple clients and priorities with discretion
Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
Comfortable working in a startup environment, creating organization and processes where none may already exist
Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
Up-to-date on the latest trends and innovations in the social realm
Bachelor’s degree or equivalent experience
A passion for all things social media

Responsibilities

Helping to drive the overall success of campaigns ranging in budget and complexity for clients across beauty, QSR, auto, CPG, finance, gaming, hospitality, and more by collaborating closely with the operations and sales teams
Participating in client campaign kick-off calls to outline influencer selection and execution details
Navigating campaign roadblocks and challenges by providing actionable solutions
Preparing reports and analyzing ad performance relative to campaign objectives; providing optimization recommendations
Staying on top of the workflow and completion of tasks in our project management platform
Organizing timelines, creative concepts and paid media strategies for campaigns ranging anywhere from a one day to a one year flight
Maintaining in-depth knowledge of ad products and relevant specs, guidelines, and business rules; manage asset delivery timelines
Educating sales and clients on Influential’s core offerings, current industry trends and technologies
Developing and fostering strong relationships with clients by building rapport that earns the respect of more senior clients through delivery and focus on detail
Managing the monthly billing reconciliation process with finance
Mentoring junior team members and sharing learnings across the Account Management discipline

Skills

Key technologies and capabilities for this role

Account ManagementInfluencer MarketingCampaign ManagementClient RelationsData AnalysisAd OptimizationProject ManagementTikTokInstagramFacebookPerformance ReportingSocial Media

Questions & Answers

Common questions about this position

What compensation and benefits does Influential offer?

Influential offers competitive compensation, flexible time off with inclusive holiday benefits, comprehensive medical, dental & vision insurance for employees, and 401(k) matching.

Is this position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for the Account Management Specialist role?

The role requires 2-5 years of experience in a digital or advertising environment, strong organizational skills, excellent written and verbal communication skills, knowledge of major social platforms like Instagram, Facebook, TikTok, and a passion for social media.

What is the company culture like at Influential?

Influential has an awesome collaborative work culture with a diverse team, built of people from across the country who have experience in social media, influencer marketing, and technology.

What makes a strong candidate for this Account Management Specialist position?

Strong candidates have 2-5 years in digital/advertising, comfort in a startup environment creating processes, in-depth knowledge of social platforms and trends, plus excellent organizational and communication skills.

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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