Specialist, Account Management at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Digital Marketing, AdvertisingIndustries

Requirements

2-5 years of experience working in a digital or advertising environment
Strong organizational skills with the ability to handle multiple clients and priorities with discretion
Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
Comfortable working in a startup environment, creating organization and processes where none may already exist
Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
Up-to-date on the latest trends and innovations in the social realm
Bachelor’s degree or equivalent experience
A passion for all things social media

Responsibilities

Helping to drive the overall success of campaigns ranging in budget and complexity for clients across beauty, QSR, auto, CPG, finance, gaming, hospitality, and more by collaborating closely with the operations and sales teams
Participating in client campaign kick-off calls to outline influencer selection and execution details
Navigating campaign roadblocks and challenges by providing actionable solutions
Preparing reports and analyzing ad performance relative to campaign objectives; providing optimization recommendations
Staying on top of the workflow and completion of tasks in our project management platform
Organizing timelines, creative concepts and paid media strategies for campaigns ranging anywhere from a one day to a one year flight
Maintaining in-depth knowledge of ad products and relevant specs, guidelines, and business rules; manage asset delivery timelines
Educating sales and clients on Influential’s core offerings, current industry trends and technologies
Developing and fostering strong relationships with clients by building rapport that earns the respect of more senior clients through delivery and focus on detail
Managing the monthly billing reconciliation process with finance
Mentoring junior team members and sharing learnings across the Account Management discipline

Skills

Account Management

Influencer Marketing

Campaign Management

Client Relations

Data Analysis

Ad Optimization

Project Management

TikTok

Instagram

Facebook

Performance Reporting

Social Media

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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