Social Media Manager/Strategist

About OLIVER

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Media Manager/Strategist

Location: Mumbai, India (Remote)

About the Role

This role combines campaign planning, creative strategy & copywriting. You will be an expert in storytelling and dramatization of subject matter. Your role is to create inspiring and exciting campaigns that go beyond the client brief and help deliver tangible & measurable results for our client.

What You Will Be Doing

Creative Thinking and Writing Skills

• Responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, digital, and can extend to ATL, BTL.
• Understand the importance of brand & creative strategy and deliver output that is both creative and effective.
• Understand the importance of telling stories.
• Create and repurpose content for different usages.
• Be an ideas/creative person who can think video, content, and editorial.
• Be well versed with pop culture and the pulse of the Gen Z audience – focus on everyday trends and current happenings.
• Focus on content creation and fast turnaround of ideas – being platform first.

Social Media Expertise

• Optimize social media content (language, message, tone) on the basis of the behavior of our target audience.
• Understand social media insights (reach, engagement, metrics), and work with the analytics team to implement learnings.

Project Management

• Work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing.
• Set tone and drive creativity for integrated thinking on what’s best for the brand.
• Combine an authoritative voice and consumer education with comprehensive marketing integration.
• Provide social support and consultation to cross-functional teams across product verticals, marketing, PR etc.

What You Need to Be Great in This Role

• A minimum of 6 years of experience as a Copywriter at / across top-level agencies, with a strong mainline background.
• Experience of working with international & national brands, having delivered pan-India large-scale campaigns.
• A thorough understanding of how content can play out across multiple mediums.
• Someone who can think video, content, editorial - a very ideas/creative person.
• Needs to understand the mindset of the urban Gen Z audience, their lingo and snackable content.
• Strong understanding of trends, insights and pop culture quirks.
• Storyteller at heart and a passion to drive brands based on TG understanding and market needs.
• Prior experience writing spots for television is a must.
• An in-depth understanding of social media platforms is a must.
• Confident and comfortable working in a fast-paced, changing client environment.
• A passionate and inspiring writer.
• Self-motivated, working with little supervision.
• Collaborative team player, open-minded and inclusive.
• Discrete about all confidential and personal information.
• Driven, proactive, helpful, and enthusiastic team player.
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest is key.