Social Media & Content Marketing Manager at Altera

Winter Park, Colorado, United States

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$67,000 – $76,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Hospitality, TourismIndustries

Requirements

Experience in marketing and social media management
Strong copywriting and storytelling skills
Ability to develop and execute marketing campaigns
Understanding of digital marketing trends and best practices
Leadership and team management skills
Collaboration skills to work with various teams

Responsibilities

Drive brand awareness, increase resort visits, and revenue through compelling content and social media strategies
Develop and execute messaging strategies, frameworks, and copy for multi-channel integrated marketing campaigns, ensuring alignment with resort objectives
Lead social media strategy
Oversee blog content
Collaborate with marketing teams to maintain a consistent brand voice across all channels
Manage and develop the Social Media & Content Specialist
Collaborate cross-functionally with various teams to report on performance metrics
Own and evolve the brand voice across all public-facing channels and marketing materials
Create messaging frameworks, templates, and copy resources tailored to key audiences and platforms
Lead copywriting for major campaigns and initiatives; manage freelance copywriters as needed
Ensure all messaging aligns with the brand’s positioning, tone, and marketing objectives
Collaborate with the marketing team to develop and refine strategic messaging that drives revenue and increases resort visits, incorporating audience insights and cultural trends
Develop multi-channel messaging strategies for seasonal campaigns

Skills

Key technologies and capabilities for this role

Social Media ManagementContent MarketingCopywritingStorytellingBrand VoiceMessaging StrategyMarketing CampaignsDigital MarketingTeam LeadershipPerformance MetricsAudience Insights

Questions & Answers

Common questions about this position

What is the salary range for the Social Media & Content Marketing Manager position?

The salary range is $67K - $76K annually.

Is this role remote or onsite?

This is an onsite position at Winter Park Resort.

What key skills are required for this role?

Required skills include experience in marketing and social media management, strong copywriting and storytelling skills, ability to develop and execute marketing campaigns, understanding of digital marketing trends, leadership and team management skills, and collaboration skills.

What benefits are offered for this position?

Benefits include free season pass to Winter Park and all Alterra Resorts, discounted friends & family tickets, medical, dental, vision, life, paid parental leave, 401(k) with 100% company match up to 4%, mental health resources, food & beverage and retail discounts, onsite employee childcare, and discounted equipment rentals.

What does the team structure look like for this role?

The role reports to the Senior Manager of Creative Strategy & Content, manages and develops the Social Media & Content Specialist, and is part of a collaborative, insight-driven marketing team.

Altera

Develops digital human agents for AI

About Altera

Altera develops digital human agents that mimic human traits like empathy, friendship, and fun. Their primary product allows users to interact with an AI agent while playing Minecraft, creating a friendly and engaging experience. Altera's agents are designed to be interoperable and capable of long-term autonomy, making them suitable for both individual users and businesses. Unlike many competitors, Altera focuses on advancing research and scaling technology to deliver unique, human-like AI products. The company's goal is to redefine AI agents, enhancing their versatility and human-like qualities.

San Francisco, CaliforniaHeadquarters

2023Year Founded

$10.7MTotal Funding

SEEDCompany Stage

Consumer Software, AI & Machine LearningIndustries

11-50Employees