Social Director, Creative Professional and Creator at Adobe

San Jose, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital MediaIndustries

Requirements

Proven experience in social media strategy and program management, preferably in a leadership role
Experience developing creative briefs
Deep understanding of social media platforms, trends, and audience engagement tactics
Strong communication and partnership skills to align cross-functional teams and collaborators
Demonstrated expertise in coordinating budgets and using data-driven insights for performance optimization
Ability to lead, inspire, and develop a high-performing team
Analytical mentality with the ability to measure, interpret, and act on performance metrics
Forward-thinking approach to identifying and using emerging social media trends and technologies

Responsibilities

Develop and implement comprehensive social marketing programs in collaboration with cross-functional teams, including Product Marketing, Product Management, Brand, Communications, performance marketing, web and Community
Serve as the primary point of contact for integrating social strategies into larger marketing plans, working with multiple cross functional partners
Champion social for key audiences with a robust understanding of the creative profession and creator audiences
Gather and use audience data to build audience-centric strategies that deliver business value
Drive platform/channel strategies to achieve brand consistency and optimize audience engagement across social platforms
Develop clear creative briefs that inspire world-class social creative
Pioneer innovative and new approaches to social marketing designed to drive awareness and product trial/use
Lead go-to-market strategies for product launches, balancing paid, owned, and earned media efforts
Write clear briefs for creatives that inspire and shape great social-first work
Partner with Growth & Measurement teams to assess the success of social and influencer initiatives, optimizing for return on investment and impact
Lead and mentor a team, fostering a culture of creativity, partnership, and accountability
Supervise social media budgets, ensuring efficient allocation to achieve campaign goals
Stay ahead of platform innovations to keep our creative applications across mobile, web, and desktop top of mind for social audiences

Skills

Social Strategy

Digital Marketing

Audience Engagement

Cross-Functional Collaboration

Product Marketing

Brand Consistency

Performance Marketing

Audience Data Analysis

Platform Optimization

Content Strategy

Marketing Programs

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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