Social & Influencer Marketing Manager

The Social & Influencer Marketing Manager will own the YouTube Shorts social marketing mandate, overseeing Go-To-Market strategy and influencer campaign management. This includes briefing and collaborating with agency partners to ensure timely delivery of projects and developing Go-To-Market strategies for social marketing activations involving owned, allied, and partner social channels. The role involves working closely with external partners to align plans, informing internal teams of social media trends and potential brand crises, and implementing paid media to drive reach. Community management with a focus on engagement opportunities and fostering conversations between YouTube and users is key. Additionally, the manager will develop strategies for influencer recruitment and optimization, maintain good relationships with influencer and talent management agencies, and collaborate with internal YouTube marketing, business, and APAC social teams. Responsibilities also include analyzing initiative successes and failures, socializing learnings, continuously optimizing influencer plans based on feedback and results, and ensuring YouTube India social is at the forefront of topicality in the Indian social media ecosystem.