SEO & GEO Manager at Contentful

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, TechnologyIndustries

Requirements

4+ years of experience in SEO and content strategy, ideally in a B2B or SaaS environment (bonus if with technical or product-led content)
Proven ability to develop content for SEO, using keywords to drive meaningful impact
Deep understanding of search intent, keyword strategy, and funnel-aligned content planning
Familiarity with GEO and how GenAI platforms index, synthesize, and surface content
Mastery of SEO tools (Ahrefs, SEMrush, Google Search Console) and comfort navigating analytics platforms (GA4, Tableau, Looker, etc.)
Experience managing content production workflows and working with internal stakeholders and external writers
A team-first mindset, excited to collaborate across departments and support a fast-moving, high-impact marketing function
Proficiency with CMS (experience with Contentful, a DXP, or any headless CMS is a plus)

Responsibilities

Evolve an SEO-led content program built to earn visibility in both organic search engine results and generative AI engine results
Play a key role in redefining how Contentful shows up across AI-powered discovery platforms such as ChatGPT, Gemini, and Perplexity
Develop and manage a data-driven editorial calendar aligned to business priorities and targeting audience needs throughout each stage of the buyer journey
Champion a data-driven approach to discover emerging trends, analyze competitor strategies, and identify content opportunities
Continuously audit and improve new and existing content, optimizing for both SEO and GEO key performance indicators
Collaborate closely with cross-functional teams and external contributors to build content that resonates and converts
Develop strategic, data-informed briefs for internal and external creators that reflect brand voice, audience needs, and performance goals
Share insights and opportunities, raise visibility of content impact, and celebrate content success with key stakeholders
Support the broader SEO function with day-to-day program execution

Skills

SEO

GEO

Content Strategy

Data Analysis

Editorial Calendar

Competitor Analysis

Content Auditing

Content Optimization

Generative AI

B2B Marketing

Contentful

Digital content management platform for businesses

About Contentful

Contentful offers a platform for digital content management that enables businesses to create, manage, and deliver content without coding. Its content management system (CMS) is designed for teams to streamline their content production and maintain a consistent experience across various brands and channels. Unlike competitors, Contentful operates on a freemium model, providing free access to basic features while charging for advanced capabilities. The company's goal is to empower businesses to effectively manage their digital content at scale.

Berlin, GermanyHeadquarters

2013Year Founded

$324.4MTotal Funding

SERIES_FCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Stock Options

Fertility Treatment Support

Unlimited Paid Time Off

Parental Leave

Professional Development Budget

Wellness Program

Phone/Internet Stipend

Home Office Stipend

Risks

Emerging CMS platforms with lower costs threaten Contentful's market share.

Integration challenges from the Ninetailed acquisition could disrupt operations.

The freemium model may limit revenue growth if users don't convert to paid plans.

Differentiation

Contentful offers a composable content platform for digital-first businesses.

The platform integrates seamlessly with hundreds of tools through open APIs.

Contentful's CMS allows content management without needing to write code.

Upsides

Contentful's acquisition of Ninetailed enhances its AI-driven content personalization capabilities.

Partnerships with Vercel and SAP expand Contentful's integration and market reach.

The rise of generative AI tools presents opportunities for Contentful's platform enhancement.

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