Senior Partner Marketing Manager
LoopSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media Marketing, Influencer Marketing, SaaS, Digital MarketingIndustries
Requirements
- High-energy and results-oriented mindset
- Experience leading and scaling webinar and co-marketing programs
- Ability to own full journey from strategy through execution
- Strong storytelling, partner collaboration, and campaign execution skills
- Cross-functional collaboration experience with teams like Paid Media, Email, Social, SEO, Product, Sales, and RevOps
- Data-driven approach with skills in testing, optimization, reporting, and attribution
- Leadership and mentoring capabilities in webinar and co-marketing best practices
- Ability to conduct competitor and market research
Responsibilities
- Define and own Later’s webinar and partner marketing strategy to drive awareness, acquisition, and pipeline influence
- Build a high-impact webinar calendar featuring Later experts, customers, creators, and industry thought leaders
- Develop strategic co-marketing programs with software partners, agencies, and creators to expand reach and generate leads
- Set and track clear goals for webinar and partner programs, ensuring impact on pipeline and revenue
- Drive end-to-end webinar production, including promotion, hosting, engagement, and follow-up sequencing
- Execute joint campaigns with partners (webinars, email, social, content) that deliver shared value
- Collaborate with Web, Creative, and Brand teams on assets, landing pages, and campaign messaging
- Manage campaign builds, testing, optimizations, and reporting with rigor and transparency
- Apply data-driven insights and experimentation to continuously improve engagement and conversion rates
- Partner closely with Paid Media, Email, Social, SEO, Product, Sales, and RevOps to align campaigns with GTM and demand generation goals
- Ensure leads generated are high-quality and accurately tracked through data and attribution systems
- Actively collaborate with the VP of Demand Generation to share performance updates, blockers, and next steps
- Coordinate cross-functional support (design, web, email ops, ad deployment) to keep campaigns on track
- Act as Later’s lead for webinars and partner marketing, setting a high bar for program quality and execution
- Demonstrate Later’s core values daily, serving as a visible driver of growth and collaboration
- Mentor peers and cross-functional partners in webinar and co-marketing best practices
- Conduct competitor and market research to identify new opportunities and maintain best practices
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What will I be doing in this role?
You'll define and own Later’s webinar and partner marketing strategy, build webinar calendars, develop co-marketing programs, drive end-to-end webinar production, execute joint campaigns, and collaborate with teams on assets and reporting.
Who does this position report to?
This role reports to the VP of Demand Generation.
Is this a remote position or does it require office work?
This information is not specified in the job description.
What is the salary or compensation for this role?
This information is not specified in the job description.
What kind of experience makes a strong candidate for this position?
A strong candidate is high-energy, results-oriented, with skills in strategy development, partner collaboration, campaign execution, storytelling, and cross-functional teamwork to drive webinars and co-marketing for revenue impact.
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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