Senior Web Analyst

Position Overview

• Location Type: Remote
• Job Type: Full Time
• Salary: Not specified

The Senior Web Analyst supports the Colibri Group analytics team by managing and maintaining accurate data collection processes, cleaning and organizing data, and developing actionable reports to guide strategic decisions. This role ensures data integrity, supports troubleshooting efforts, and drives the creation of insights that enhance marketing and business outcomes. Reporting to the Manager, Marketing Analytics, this position plays a critical role in fostering a data-informed culture and improving the efficiency of our digital marketing operations.

Requirements

• Experience: 3-5 years of experience working with advanced web analytics tools such as Google Analytics 4, Matomo, Adobe Analytics, or similar.
• Skills:
  • Proficiency in SQL, Python, or R.
  • Statistical analysis experience (e.g., two-proportion z-test).
  • Experience with digital funnel analyses and multi-touch attribution modeling.
  • Hands-on experience with Matomo and Google Analytics 4 (GA4), including Enhanced eCommerce tracking and data layer customization.
  • Troubleshooting and debugging skills for data inconsistencies.
  • Experience with Power BI for data collection, cleaning, and reporting.
  • Familiarity with Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems.
  • Understanding of digital marketing ecosystems (SEO, SEM, email, programmatic advertising).
  • Strong communication skills, including the ability to explain technical concepts to non-technical audiences.

Responsibilities

• Manage and maintain accurate data collection processes.
• Clean and organize data for analysis.
• Develop actionable reports and dashboards.
• Leverage advanced analytical techniques and tools to provide business insights.
• Conduct statistical analysis to understand results.
• Perform comprehensive digital funnel analyses.
• Serve as a technical expert on Matomo and GA4.
• Support complex debugging and troubleshooting efforts.
• Collaborate with cross-functional teams.
• Ensure data governance, security, and compliance best practices.
• Integrate online and offline data sources for comprehensive marketing analysis.

Application Instructions

• To learn more, please visit: www.colibrigroup.com

Company Information

• Company: Colibri Group
• Culture: Values include Love, Joy, Boldness, Teamwork, and Curiosity.
• History: Pioneer of online professional education, introduced web-based courses in 2001.
• Current Status: Leading online professional education platforms, serving over 1 million customers annually and employing over 1,500 professionals.