Senior Marketing Analyst (Remote, United States)
The ZebraSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Online Education, Professional EducationIndustries
Requirements
Candidates should possess 3-5 years of experience working with advanced web analytics tools such as Google Analytics 4, Matomo, or Adobe Analytics, with a proven track record of leveraging custom dimensions, segments, and Enhanced eCommerce features. A minimum of 2-3 years of experience working with Power BI to collect, clean, and publish reports, dashboards, and semantic models is required. Experience in mixed media modeling to integrate online and offline data sources for comprehensive marketing analysis is also necessary. Familiarity with Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems is preferred.
Responsibilities
The Senior Web Analyst will manage and maintain accurate data collection processes, cleaning and organizing data, and developing actionable reports to guide strategic decisions. They will leverage advanced analytical techniques and tools, such as SQL, Python, or R, to process and analyze large datasets for high-impact business insights. The role involves conducting statistical analysis to understand the significance of results, conducting comprehensive digital funnel analyses, serving as a technical expert on Matomo and Google Analytics 4, supporting complex debugging and troubleshooting, and collaborating with cross-functional teams to ensure data governance and compliance best practices are upheld.
Skills
SQL
Python
R
Matomo
Google Analytics 4
GA4
Data Analysis
Statistical Analysis
Attribution Modeling
Segmentation
Colibri Group
Online learning solutions for licensed professionals
About Colibri Group
Colibri Group offers online learning solutions for licensed professionals in fields like real estate, healthcare, and financial services. Using a proprietary Software-as-a-Service (SaaS) platform, it provides pre-licensing courses and continuing education programs that help users maintain their professional credentials. The company stands out with its user-friendly platform and extensive content, boasting over 10,000 hours of material and 640 state and federal approvals annually. Colibri Group's goal is to deliver accessible educational resources that support career advancement for its diverse clientele.
Key Metrics
Frontenac, MissouriHeadquarters
1990Year Founded
GROWTH_EQUITY_VCCompany Stage
Enterprise Software, EducationIndustries
501-1,000Employees