Senior Vice President, Planning at Zeno Group

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Public Relations, TechnologyIndustries

Requirements

12+ years experience in a planning role at an advertising, digital, integrated marketing, or PR agency (or equivalent experience in strategy, insights and analysis)
Extensive experience conducting and analyzing secondary research and developing concise, focused, compelling briefing decks for Creative and Account teams
Experience in consumer brand categories
Deep expertise in planning strategy and new business
Ability to explore the intersection of culture, brands, and audiences from new angles and provide guidance on deeper insights that should inform strategies
Excellent research skills and familiarity with standard platforms and tools, including analytics
Strong writing skills – can write with clarity, focus, and creativity
Confident presenter, ability to articulate smart and sometimes complex solutions in a straightforward and clear manner to a variety of internal and external audiences
Experience managing junior staff to develop skills and proficiencies
Strong familiarity with agency planning frameworks, models and capabilities
Understands role that PR and social media play in the overall communications marketing mix
Consummate professional with high standards to evolve the role of strategy to meet the future needs of communications in a tech-enhanced, human-driven world
Fearless: Pushes for creative thinking; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties

Responsibilities

Set a new bar for depth of insights and creative fodder, infusing ambition, imagination, and revolution into the strategic process
Determine priorities and independently lead strategy efforts for multiple clients and new biz opportunities, from research to insights and strategy development through execution
Proactively listen for opportunities and build the case for additional strategic solutions within existing business
Manage and develop junior staff to conduct secondary research efficiently by analyzing research data to learn new insights, develop strategy and provide guidance on which key insights should inform the narrative
Working with practice leadership, develop the agency’s real-time cultural fluency and explore the latest AI research capabilities
Direct primary research initiatives ensuring methodologies match research objectives
Use a research-driven approach to develop the right questions, be an aggregator and help Zeno stand out at the table
Explore the intersection of culture, brands, and audiences from new angles to arrive at deeper insights
Develop innovative trends forecasts and landscape analysis reports across a variety of industries and clients
Identify key trends to help teams stay on top of audience behaviors, social movements and cultural themes
Provide fresh insight into audience and cultural trends as needed for existing clients and teams during planning cycles and opportunistically
Keep up to date with innovative work across industries
Interact and participate in presentations to Zeno teams and clients at a moment’s notice

Skills

Strategic Planning

Insights Analysis

Primary Research

Secondary Research

Cultural Fluency

AI Research

Storytelling

Team Leadership

Data Analysis

Strategy Development

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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