Senior Vice President, Paid Media at Zeno Group

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Communications, Public Relations, Digital MarketingIndustries

Requirements

Big-picture thinker and pragmatic doer, comfortable in strategic whiteboard sessions and tactical platform discussions
Thrives in fast-paced, cross-functional environments and knows how to build buy-in across disciplines
Energized by helping people grow and understands the importance of talent development
Entrepreneurial thinker with passion for motivating high-performing teams, leading through change, and advising clients on the future of media
Dynamic, strategic, and visionary leader for paid media (focus on paid social, programmatic display, SEM, and media partnerships)

Responsibilities

Lead the development of integrated media strategies to support full-funnel client objectives across brand storytelling, lead generation, and performance marketing
Serve as a visionary thought leader, contributing unique POVs on the evolving digital and social media landscape, platform innovation, and the convergence of earned, owned, and paid
Identify and advise on emerging AI implications, automation tools, and future-forward opportunities to enhance paid media programs
Shape and implement testing frameworks to uncover white space opportunities, guide investment decisions, and build media plans grounded in insights and innovation
Serve as a senior media advisor in new business pitches and client growth opportunities
Lead and inspire the New York-based paid media team, developing talent equipped for the next evolution of paid media
Mentor, coach, and grow junior and mid-level talent with a hands-on leadership approach
Cultivate a high-performing, collaborative team culture that prizes curiosity, creativity, accountability, and fun
Oversee team resourcing, staffing, workflow, and hiring, ensuring balance and long-term capability growth
Actively partner with cross-functional teams in analytics, strategy, influencer, creative, and earned media to deliver cohesive, data-informed campaigns
Participate in the Global Paid Media Center of Excellence (COE) and collaborate with other regional leaders to evolve Zeno’s media practice at a network level
Champion integration of media intelligence into client narratives, ensuring media insights are central to overall communications strategy
Own the scoping, pricing, and delivery oversight of all paid media scopes within the New York office
Oversee campaign pacing, optimization, performance tracking, and data interpretation, ensuring programs deliver business impact
Manage forecasting, budgeting, and operational planning for the paid media discipline

Skills

Paid Social

Programmatic Display

SEM

Media Partnerships

Paid Media

Digital Media

Social Media

Automation Tools

Performance Marketing

Lead Generation

Brand Storytelling

Zeno Group

Communications agency specializing in PR

About Zeno Group

Zeno Group is a global communications agency that focuses on creating effective communication strategies for well-known brands across various industries, including consumer goods, technology, healthcare, and financial services. The agency uses a data-driven approach to storytelling, which helps them develop imaginative solutions that address business challenges and improve brand reputation. Their services include public relations, digital marketing, content creation, and brand strategy, and they charge clients through project fees or retainers. Zeno Group stands out from competitors by embracing unexpected ideas and emphasizing measurable results in their campaigns. The goal of Zeno Group is to help brands engage their audiences and achieve their business objectives through innovative communication.

Town of Southampton, New YorkHeadquarters

1998Year Founded

SEEDCompany Stage

Data & Analytics, ConsultingIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Risks

Reliance on data-driven strategies exposes Zeno Group to data privacy and compliance risks.

Intensifying competition from digital-first agencies threatens Zeno Group's market share.

Rapid social media evolution requires constant adaptation, straining resources and consistency.

Differentiation

Zeno Group combines creative thinking with data-driven strategies for impactful communication.

The company leverages new media platforms like TikTok for unique audience engagement.

Zeno Group's fearless pursuit of the unexpected sets it apart in a competitive market.

Upsides

Increased focus on sustainability enhances brand reputation and attracts eco-conscious consumers.

AI-driven analytics tools allow precise measurement of campaign effectiveness and engagement.

Growing demand for crisis communication services presents expansion opportunities for PR firms.

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