Senior User Research Manager - Singapore at Plaid

Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FintechIndustries

Requirements

Bachelor’s degree or higher in HCI, Psychology, Sociology, Market Research, Statistics, or a related field
5+ years of experience in user research or customer insight, preferably with involvement in international product teams
Proficient in various research methods (e.g., in-depth interviews, usability testing, surveys, card sorting) and analytical tools (e.g., Excel, SPSS, SQL, Tableau)
Strong structured thinking and synthesis skills—able to turn complex user data into clear insights and practical recommendations
Excellent verbal and written communication skills in both English and Chinese; capable of delivering bilingual outputs to global teams
Self-driven and curious, with strong judgment and collaboration skills across functions
Familiarity with the working and lifestyle habits of Western knowledge professionals and an understanding of behavior patterns across roles and industries
International work or living experience in Western or Southeast Asian markets is a strong plus
Experience with AI-powered products, productivity tools (B2B), or integrated hardware-software products is a plus
Fluent in English and Mandarin

Responsibilities

Drive deep user understanding: Conduct qualitative and quantitative research to uncover user needs, behaviors, and motivations. Build comprehensive user personas to guide product strategy and experience optimization
Build insight mechanisms: Establish and continuously improve a user insight system—including user surveys, NPS, interviews, usability tests, and journey mapping—to embed user-centric thinking across the team
Partner with product & design: Act as the “voice of the user” throughout the product lifecycle. Support product managers and designers in planning, design, and iteration to ensure alignment with real-world user needs
Engage international users: Lead or participate in remote and in-person user research with English-speaking users worldwide. Produce clear, actionable research reports for global stakeholders
Data analysis & insight generation: Synthesize behavioral data, survey results, and market intelligence to identify product opportunities, usability issues, and areas for strategic improvement
Champion user-centered culture: Work cross-functionally with product, design, marketing, and operations teams to promote and embed a user-first mindset and methodology across the organization

Skills

Qualitative Research

Quantitative Research

Usability Testing

User Interviews

Surveys

Card Sorting

Journey Mapping

NPS

Excel

SPSS

SQL

Tableau

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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