Wellth

Senior User Acquisition Manager (Paid Social)

Poland

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health & FitnessIndustries

Requirements

Candidates should possess at least 4 years of relevant experience in digital marketing, specifically as a User Acquisition Manager. They must have practical experience managing large budgets within paid social platforms such as Facebook Ads, TikTok, and Snapchat. Strong proficiency in English at the B2 level or higher is required, along with analytical skills and experience utilizing tools like Microsoft Office (Excel, Sheets, Docs, Slides) and Google Analytics/Tableau/Clarisight.

Responsibilities

The Senior User Acquisition Manager will be responsible for managing the full cycle of mobile traffic advertising campaigns, including launching, optimizing, and scaling them. This role involves experimenting with creatives through A/B testing and performance analysis, monitoring campaigns for performance, researching and evaluating new user acquisition channels, and staying informed about industry trends and best practices. The manager will also collaborate with IT, security, and compliance teams to develop and enhance access management processes, and contribute to strategic decision-making based on data analysis.

Skills

Mobile Traffic Advertising
Campaign Management
A/B Testing
Performance Analysis
Channel Research
Industry Trends
Access Management
Identity Governance
Security Technologies
Collaboration with IT/Security/Compliance

Wellth

Improves patient adherence to treatment plans

About Wellth

Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.

Key Metrics

Culver City, CaliforniaHeadquarters
2014Year Founded
$36.5MTotal Funding
SERIES_BCompany Stage
HealthcareIndustries
51-200Employees

Benefits

Flexible Work Hours
Unlimited Paid Time Off
Parental Leave
Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Performance Bonus

Risks

Increased competition from platforms like Omada Health and Livongo.
Regulatory scrutiny on AI and patient data may increase compliance costs.
Dependence on outcome-based models poses financial risks if outcomes aren't achieved.

Differentiation

Wellth uses behavioral economics to improve adherence in chronic disease populations.
The company offers a personalized mobile platform for patient engagement and habit formation.
Wellth's outcome-based payment model ensures payment only for successful program outcomes.

Upsides

Growing demand for digital health solutions supports Wellth's personalized programs.
AI integration enhances patient engagement, aligning with Wellth's recent feature launch.
Partnerships with Medicaid plans expand Wellth's reach in chronic condition management.

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