Senior Acquisition Marketing Specialist, Paid Social
Turo- Full Time
- Senior (5 to 8 years)
Candidates should possess at least 4 years of relevant experience in digital marketing, specifically as a User Acquisition Manager. They must have practical experience managing large budgets within paid social platforms such as Facebook Ads, TikTok, and Snapchat. Strong proficiency in English at the B2 level or higher is required, along with analytical skills and experience utilizing tools like Microsoft Office (Excel, Sheets, Docs, Slides) and Google Analytics/Tableau/Clarisight.
The Senior User Acquisition Manager will be responsible for managing the full cycle of mobile traffic advertising campaigns, including launching, optimizing, and scaling them. This role involves experimenting with creatives through A/B testing and performance analysis, monitoring campaigns for performance, researching and evaluating new user acquisition channels, and staying informed about industry trends and best practices. The manager will also collaborate with IT, security, and compliance teams to develop and enhance access management processes, and contribute to strategic decision-making based on data analysis.
Improves patient adherence to treatment plans
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.