Job Description: Crypto-Native Social Media & Community Manager

Position Overview

The Block is seeking a Crypto-Native Social Media & Community Manager to join our Brand & Media team. This role is responsible for growing and engaging our audience across key social platforms, amplifying editorial and video content, and strengthening The Block’s position as a leading voice in crypto conversations. This is a hands-on, tactical role requiring strategic planning, content creation, community interaction, analytics reporting, and real-time trend monitoring.

Employment Type

• Full-time

Location Type

• Information not provided

Salary

• Information not provided

About The Block

Founded in 2018, The Block is the leading research, analysis, and news brand in the digital asset space. With employees spanning 5 continents and 15+ time zones, we cover the global cryptocurrency space 24/7. We believe digital assets are integral to the future and see our role as a trusted moderator and authoritative voice for those involved in this evolving sector. The Block provides deep insights into how the digital assets sector interacts with traditional finance, technology, governments, and markets, reaching hundreds of thousands of professionals through our website, Research Portal, podcast, and events.

Why Join The Block?

• Shape the narrative of crypto education, media, and research.
• Join a respected company with the audience, platform, and reach to move markets.
• Work remotely with a high-performance team that values ownership, speed, and clarity.
• Be part of a business expanding into SaaS, certification, and enterprise offerings.
• Receive a competitive compensation, equity, and benefits package.

The Block is an equal opportunity employer committed to building an inclusive team and celebrating diverse perspectives across race, gender, identity, age, and background.

Key Responsibilities

Content Strategy

• Design and implement a comprehensive, cross-platform social strategy in collaboration with key stakeholders.
• Develop and maintain a content calendar for upcoming content releases and product announcements.

Brand Awareness & Audience Growth

• Routinely share highlights from The Block’s research and reporting with major media publications to develop in-house talent.
• Grow a high-quality, crypto-interested follower base through consistent content and drive engagement across channels.

Channel Optimization & Content Repackaging

• Repackage and publish editorial, research, and video content across social channels (X/Twitter, LinkedIn, Instagram, YouTube, TikTok) to maximize reach and engagement.

Community Engagement & Reputation Management

• Cultivate an active, loyal community by responding to comments, hosting live interactions (Spaces, AMAs), and surfacing user-generated content.
• Monitor and respond to misinformation or sentiment shifts across channels, collaborating with editorial and leadership as needed.

Analytics & Trend Monitoring

• Track engagement metrics and audience growth, compiling monthly recaps with insights and recommendations.
• Stay updated on breaking news, memes, and sentiment in crypto culture to produce timely, relevant posts.

Collaboration & Feedback

• Collaborate with writers and video producers to suggest story formats and growth initiatives optimized for social media consumption.
• Coordinate giveaways, collaborations, and cross-promotions with crypto creators, brands, and events.

Tools We Use

• Slack
• Adobe CS
• Figma
• Megaphone
• Twitter/X Analytics
• YouTube Studio
• ChatGPT
• Trint
• Epidemic Sounds
• Dropbox
• Riverside

What You’ll Bring

• 3+ years of experience in social media and/or community management, preferably within the crypto industry.