Senior Customer Marketing Manager
Fieldguide- Full Time
- Senior (5 to 8 years)
The Senior Segment Marketing Manager should possess deep expertise in business-to-government marketing, along with strong leadership and collaboration skills, and the ability to analyze and implement data-driven insights into campaign strategies that drive revenue growth.
This role involves owning the creation, execution, and optimization of multi-channel marketing strategies for local government markets, aligning with business goals and budget requirements. The manager will develop and lead targeted programs and campaigns across various channels, including events, webinars, email nurtures, digital, and paid media partnership to meet marketing-originated pipeline and bookings targets. Collaboration with sales, marketing leadership, and cross-functional teams is also a key responsibility.
Digital solutions for government agencies
Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.