Granicus

Senior Segment Marketing Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
GovtechIndustries

Requirements

The Senior Segment Marketing Manager should possess deep expertise in business-to-government marketing, along with strong leadership and collaboration skills, and the ability to analyze and implement data-driven insights into campaign strategies that drive revenue growth.

Responsibilities

This role involves owning the creation, execution, and optimization of multi-channel marketing strategies for local government markets, aligning with business goals and budget requirements. The manager will develop and lead targeted programs and campaigns across various channels, including events, webinars, email nurtures, digital, and paid media partnership to meet marketing-originated pipeline and bookings targets. Collaboration with sales, marketing leadership, and cross-functional teams is also a key responsibility.

Skills

B2G marketing
Leadership
Collaboration
Data analysis
Data-driven marketing
Demand generation
Event planning
Webinars
Digital marketing
Paid media
ABM

Granicus

Digital solutions for government agencies

About Granicus

Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.

Key Metrics

Core, West VirginiaHeadquarters
1999Year Founded
$10MTotal Funding
EARLY_VCCompany Stage
Government & Public SectorIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
401(k) Company Match
Paid Parental Leave
Group legal coverage

Risks

Integration challenges with Simpleview and SmartGov may delay product enhancements.
Focus on destination marketing could divert attention from core GovTech services.
Intensifying competition in the GovTech market pressures Granicus to innovate rapidly.

Differentiation

Granicus specializes in digital solutions for government agencies, enhancing public engagement.
The company offers subscription-based services, ensuring a steady revenue stream.
Granicus provides tools for managing public meetings and live video streaming.

Upsides

Increased demand for digital public engagement tools boosts Granicus' market potential.
Acquisitions of Simpleview and SmartGov expand Granicus' market share and service offerings.
Growing government funding for digital transformation projects offers new revenue streams.

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