Grafana Labs

Senior Product Marketing Manager (Remote, US)

United States

$178,000 – $214,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Software / Technology, Open Source, Cloud Computing, InfrastructureIndustries

Position Overview

  • Location Type: Not specified
  • Employment Type: Not specified
  • Salary: USD 178,000 - USD 214,000 (US base compensation range)
  • Job Type: Not specified

As a Senior Product Marketing Manager, you will be responsible for creating Go-To-Market programs that effectively position the value of Grafana Labs and its products to solve the needs of target customers. You will show how our products and solutions — as well as our open source strategy and offerings — help prospects and customers achieve their goals. You’ll work closely with both product management and enablement to help buyers buy (and sellers sell) our value.

Responsibilities

  • Define the go-to-market strategy, ensuring that users, buyers, and sellers understand the value of Grafana Labs and its offerings.
  • Partner with engineering and marketing colleagues to create materials that help customers evaluate and adopt our cloud products: reference architectures, implementation guides, detailed product information, competitive positioning, etc.
  • Own and manage the launch of new products/features relevant to target buyers.
  • Conduct internal and customer research to understand pain points, competition, and opportunities.
  • Enable go-to-market and sales teams to address customer requirements: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer-facing teams are able to effectively engage with customers, partners, and prospects.

Requirements

  • 2+ years of relevant work experience (product marketing, solutions marketing, etc.)
  • Experience with marketing and selling to a technical audience.
  • A passion for open source, cloud native, and infrastructure technologies.
  • Proven ability to take on complex projects and efficiently drive them from start to finish.
  • Ability to clearly articulate the value of technical products to customers and sellers alike.
  • Experience leading product or feature launches autonomously as well as part of a team.
  • Comfort working with a variety of internal and external stakeholders in complicated processes.
  • Strong product and technical curiosity that translate to clear packaging, positioning, and messaging.
  • Exceptional writing and communication skills.
  • A high “say-do” ratio in executing and delivering impact.

What You’ll Bring to the Role

You’ll bring a passion for high quality and a demand for impact in your work. You’ll bring an ability to execute quickly and thrive in a fast-paced environment.

Company Information

  • Compensation Ranges: The US base compensation range for this role is USD 178,000 - USD 214,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.
  • Benefits: Equity, bonus (if applicable), and other benefits are included. (Details of benefits are available elsewhere.)

Skills

Go-To-Market strategy
product positioning
market research
collaborative product launch
technical communication
reference architectures
implementation guides
competitive analysis
training and enablement
cloud native
infrastructure technologies
open source

Grafana Labs

Observability and monitoring solutions provider

About Grafana Labs

Grafana Labs specializes in observability and monitoring solutions for cloud infrastructure and applications. Its main product, Grafana, is an open-source metrics dashboard that allows users to visualize and analyze data from various sources. This helps businesses monitor the performance and health of their systems in real-time. Grafana Labs serves a wide range of clients, including large enterprises and individual developers, particularly in sectors like technology, finance, healthcare, and retail. Unlike many competitors, Grafana Labs offers both open-source and commercial products, generating revenue through premium features, enterprise support, and managed cloud services. The company's goal is to provide essential tools for monitoring and visualizing data, ensuring that digital services are reliable and efficient.

New York City, New YorkHeadquarters
2014Year Founded
$783.2MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

30 days of paid vacation each year on top of national holidays, parental leave, & sick leave
Health coverage
4% contribution match on our 401(k)
$1,500 learning and development stipend
Udemy subscription
Complimentary subscription to Headspace
Discounts on a wide variety of services, including entertainment, food, and fitness.
Remote Work Option
Global Employee Assistance Program

Risks

Increased competition from Datadog, Dynatrace, and New Relic pressures Grafana to innovate.
Recent critical security vulnerabilities could affect customer trust and adoption.
Rapid regional expansion may strain resources and impact service quality.

Differentiation

Grafana Labs offers a unique open-source observability platform with extensive customization.
The company provides both self-managed and fully managed observability solutions for diverse needs.
Grafana Labs integrates AI to enhance data analysis and monitoring capabilities.

Upsides

Grafana Labs raised $270M, boosting its valuation to over $6 billion in 2024.
The company surpassed $250M in annual recurring revenue with over 5,000 customers.
Expansion into Southeast Asia shows Grafana's commitment to localized cloud services.

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