Senior Product Marketing Manager (Remote)

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

IoT, Fleet Management, Transportation & Logistics, SoftwareIndustries

Requirements

Candidates should have experience in product marketing and a passion for technology within the connected transportation industry. A proven ability to develop compelling product positioning and messaging is required, along with experience in driving product adoption through marketing campaigns and sales enablement.

Responsibilities

The Senior Product Marketing Manager will be responsible for telling the product story in a clear and compelling way, developing the product marketing roadmap, and defining strategies for growth. They will lead cross-functional teams to bring products to market, gather competitive intelligence and customer insights, and serve as a trusted advisor to product management, sales, and marketing teams to drive growth and market leadership for their assigned product portfolio.

Skills

Product Marketing

Go-to-Market Strategy

Messaging & Positioning

Competitive Analysis

Customer Segmentation

Cross-functional Collaboration

Sales Enablement

Content Strategy

Launch Management

Analytics & Market Research

Channel Partner Marketing

Digital Marketing

Geotab

Telematics and fleet management solutions provider

About Geotab

Geotab provides fleet management solutions that help businesses optimize their vehicle operations through telematics and data analytics. Their products include hardware devices, like GO devices, and software that collects and analyzes vehicle data. This data helps clients with route planning, monitoring driver behavior, improving fuel efficiency, and managing vehicle maintenance. Geotab stands out from competitors by offering a scalable platform suitable for fleets of all sizes and a subscription model that ensures ongoing updates and support. The company's goal is to enhance operational efficiency and safety for a diverse range of clients, including commercial fleets and government agencies.

Oakville, CanadaHeadquarters

2000Year Founded

M_AND_ACompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees

Benefits

Medical & dental

Retirement savings

Fitness membership

Baby bonus

Flex work arrangements

Home office reimbursement for select items

EV program

Learning reimbursement

Risks

Patent infringement lawsuit by Fractus could lead to financial liabilities.

Dependency on Volvo Cars partnership may pose risks if challenges arise.

Expansion into Indonesia exposes Geotab to geopolitical and regulatory risks.

Differentiation

Geotab offers a comprehensive telematics platform with both hardware and software solutions.

The company serves diverse clients, including commercial fleets and government agencies.

Geotab's solutions are scalable, suitable for small businesses to large enterprises.

Upsides

Geotab's partnership with Volvo Cars enhances its fleet management capabilities.

Winning the Prince Michael International Road Safety Award boosts Geotab's reputation.

Integration of AI in telematics allows for predictive analytics and route optimization.

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