Deputy

Senior Product Marketing Manager

United Kingdom

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Workforce ManagementIndustries

About Deputy

Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.

At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.

If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!

The Role

We’re looking for a Senior Product Marketing Manager based in the UK to help drive growth in one of our most important markets. This role is responsible for making sure our products are launched successfully, adopted widely, and clearly positioned for UK buyers.

You’ll work across all Deputy products in the UK, with an immediate focus on leading the go-to-market for Payroll. You’ll also drive local execution of cross-sell strategies for our paid add-ons, ensure messaging resonates in-market, and bring insights from the field back into the business to inform product and GTM strategy.

Responsibilities

  • Lead the UK go-to-market for Payroll and other major product launches Ensure new products are positioned effectively, launched successfully, and set up to deliver commercial impact from day one.
  • Grow adoption of paid add-ons Work with Sales and Success to drive attach rates, identify cross-sell opportunities, and optimise the customer journey for our paid products in the UK.
  • Tailor messaging for the UK market Adapt global positioning and narratives to reflect UK-specific buyer needs, language, and competitive context.
  • Support sales and customer-facing teams Provide region-specific enablement, tools, and insights to help Sales and CS teams confidently communicate value and close more deals.
  • Close the feedback loop between field and product Capture and share insight from UK customers, competitors, and frontline teams to shape roadmap, packaging, and go-to-market planning.

Requirements & Qualifications

  • 4–6 years of experience in product marketing or GTM strategy, ideally in B2B SaaS
  • Strong knowledge of the UK market and experience launching or supporting products in-region
  • Proven track record in driving product adoption and go-to-market execution
  • Excellent communicator with the ability to simplify complex ideas into clear, customer-facing messages
  • Experience working cross-functionally with Sales, CS, Product, and Marketing
  • Self-starter with strong organisational skills and a bias for action
  • Experience in HR, Payroll, or Workforce Management tech a plus

Employee Perks

  • Enjoy a flexible and hybrid work policy, with a dedicated office 1 minute walk from Farringdon Station
  • Own a piece of Deputy through our Employee Share Ownership Plan (ESOP)
  • Work from home stipend to help you get set up and succeed from home
  • Benefit from our employee pension matching programme
  • Access private health and dental insurance
  • Take paid parental leave to support you and your family
  • Enjoy additional leave days — including study assistance, celebration days and volunteering
  • 25 days’ holiday plus bank holidays
  • Feel secure with our income protection scheme for long-term absence due to illness or injury
  • Get involved with our global working groups; designed for collaboration, belonging

Skills

Product Marketing
Go-to-market Strategy
Product Launch
Messaging
Market Insights
SaaS

Deputy

Workforce management and staff scheduling platform

About Deputy

Deputy is a workforce management platform that simplifies staff scheduling, labor cost control, and timesheet management for businesses of all sizes. It allows users to create and share schedules easily, reducing scheduling workload by up to 50%, and includes features for demand planning and compliance with labor laws. The platform operates on a freemium model, offering a free starter plan and a premium package, and provides an open API for integration with other software systems. Deputy's goal is to help businesses manage their workforce efficiently while keeping labor costs low.

Sydney, AustraliaHeadquarters
2008Year Founded
$139.1MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Enterprise SoftwareIndustries
201-500Employees

Benefits

Health Insurance
401(k) Company Match
Flexible Work Hours
Stock Options
Paid Parental Leave
Private Health and Dental Insurance
Work from Home Stipend
Commuter Benefits

Risks

Increased competition from emerging platforms could erode Deputy's market share.
Reliance on a freemium model may limit revenue growth if users don't convert.
Data privacy concerns could lead to reputational damage and legal challenges.

Differentiation

Deputy offers a comprehensive platform for workforce management, including scheduling and compliance.
The platform's open API allows seamless integration with existing business software systems.
Deputy's freemium model provides accessibility to businesses of all sizes.

Upsides

Deputy achieved unicorn status, surpassing a billion-dollar valuation in 2023.
Integration with AI enhances demand planning and labor cost control for businesses.
Growing mobile-first solutions improve accessibility and user experience for workforce management.

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