Senior Product Marketing Manager

United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Workforce ManagementIndustries

Requirements

Candidates should have 4-6 years of experience in product marketing or GTM strategy, preferably in B2B SaaS. Strong knowledge of the UK market and experience launching or supporting products in-region is required, along with a proven track record in driving product adoption and go-to-market execution. Excellent communication skills, the ability to work cross-functionally with Sales, CS, Product, and Marketing, and strong organizational skills with a bias for action are essential. Experience in HR, Payroll, or Workforce Management tech is a plus.

Responsibilities

The Senior Product Marketing Manager will lead the UK go-to-market strategy for Payroll and other major product launches, ensuring effective positioning and commercial impact. They will drive adoption of paid add-ons by working with Sales and Success teams to optimize the customer journey. This role involves tailoring global messaging to the UK market, supporting sales and customer-facing teams with region-specific enablement, and capturing insights from UK customers and the field to inform product and GTM planning.

Skills

Product Marketing

Go-to-market Strategy

Product Launch

Messaging

Market Insights

SaaS

Deputy

Workforce management and staff scheduling platform

About Deputy

Deputy is a workforce management platform that simplifies staff scheduling, labor cost control, and timesheet management for businesses of all sizes. It allows users to create and share schedules easily, reducing scheduling workload by up to 50%, and includes features for demand planning and compliance with labor laws. The platform operates on a freemium model, offering a free starter plan and a premium package, and provides an open API for integration with other software systems. Deputy's goal is to help businesses manage their workforce efficiently while keeping labor costs low.

Sydney, AustraliaHeadquarters

2008Year Founded

$139.1MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Enterprise SoftwareIndustries

201-500Employees

Benefits

Health Insurance

401(k) Company Match

Flexible Work Hours

Stock Options

Paid Parental Leave

Private Health and Dental Insurance

Work from Home Stipend

Commuter Benefits

Risks

Increased competition from emerging platforms could erode Deputy's market share.

Reliance on a freemium model may limit revenue growth if users don't convert.

Data privacy concerns could lead to reputational damage and legal challenges.

Differentiation

Deputy offers a comprehensive platform for workforce management, including scheduling and compliance.

The platform's open API allows seamless integration with existing business software systems.

Deputy's freemium model provides accessibility to businesses of all sizes.

Upsides

Deputy achieved unicorn status, surpassing a billion-dollar valuation in 2023.

Integration with AI enhances demand planning and labor cost control for businesses.

Growing mobile-first solutions improve accessibility and user experience for workforce management.

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