Senior Product Marketing Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing & Advertising, Software & TechnologyIndustries

Requirements

Candidates should possess 5-8 years of product marketing or relevant experience in B2B SaaS, particularly in martech, adtech, social platforms, or e-commerce, and a strong understanding of social media marketing, creator/influencer marketing, affiliate, or commerce ecosystems. Excellent written and verbal communication skills are required, along with the ability to collaborate fluently across business, technical, and creative teams.

Responsibilities

The Senior Product Marketing Manager will own the GTM strategy for Bazaarvoice Vibe’s social & creator product areas, including product positioning, messaging, launches, and ongoing adoption motions; build compelling narratives that differentiate Bazaarvoice Vibe in a crowded market, lead product launches and feature releases with cross-functional partners, drive competitive positioning and de-positioning efforts, collaborate with sales, customer success, and services teams to equip the field, gather market intelligence and voice of customer to inform roadmap prioritization, create sales and marketing collateral, serve as a strategic partner to Product Management, and serve as a strategic partner to Content Marketing, Growth Marketing, and Field Marketing for demand generation and customer advocacy.

Skills

Go-to-market strategy

Product positioning

Messaging

Product launches

Market research

Competitive positioning

Cross-functional collaboration

Sales enablement

Customer success support

Growth strategy

Bazaarvoice

Facilitates user-generated content for eCommerce

About Bazaarvoice

Bazaarvoice enhances consumer experiences and drives sales by leveraging user-generated content, such as customer reviews, ratings, and visual content. The company provides tools that allow retailers and brands to collect, manage, and distribute this content, integrating it into their online stores and marketing strategies. Bazaarvoice stands out by offering a powerful content engine that amplifies the reach of client content across a vast retail network and integrates with social media platforms. The goal is to empower brands and retailers to use customer opinions and visual content to inspire confidence and increase sales.

Austin, TexasHeadquarters

2005Year Founded

$19.4MTotal Funding

POST_IPO_EQUITYCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Mental wellness matters - All team members get access to the Modern Health platform, which provides resources for personal/professional coaching, therapy, and meditation.

Improve your community and b:generous - We believe in investing our time and money to support our communities globally.

Embrace wellness and reward others - Through our YouEarnedIt platform, achievements, wellness, volunteering, and coaching is celebrated and rewarded, and everyone has a voice.

Paid sabbaticals - We reward employees for hard work. After five years with Bazaarvoice, you can apply for an eight-week paid sabbatical.

Recognition-based culture - We provide opportunities for annual merit rewards, company bonus schemes, and growth within your role.

Flexible work from home policies - The working world has changed. So have we.

Risks

Fake reviews and fraudulent content threaten Bazaarvoice's credibility and consumer trust.

Economic downturn reduces consumer spending on non-essential items, impacting demand.

Integration of Granify introduces risks in aligning AI-driven contextualization with existing systems.

Differentiation

Bazaarvoice leverages user-generated content to enhance consumer experiences and drive sales.

The company offers a powerful content engine that amplifies client content reach.

Strategic partnerships with social media platforms turn visual content into actionable purchase points.

Upsides

AI-driven personalization tools enhance user experience and increase engagement.

Growing concern over fake reviews boosts Bazaarvoice's authenticity verification processes.

Partnership with Attentive expands communication channels for personalized consumer interactions.

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