Contentful

Senior Product Marketing Manager - AI (f/m/d)

Berlin, Berlin, Germany

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$140,000 – $180,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaSIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, with a minimum of 7 years of experience in product marketing, preferably within the SaaS or technology industry. Strong experience in go-to-market strategy development and execution is essential, along with a deep understanding of the digital content landscape and AI technologies.

Responsibilities

The Senior Product Marketing Manager will be responsible for developing and executing the go-to-market strategy for Contentful’s AI product group, specifically AI Actions, collaborating with various teams to define product positioning, messaging, and adoption strategies. They will conduct market and competitive analysis, create compelling launch materials and sales enablement tools, and drive product marketing performance measurement to ensure successful AI product growth and customer adoption.

Skills

Go-to-market strategy

Product positioning

Messaging

Digital content landscape

AI technologies

Market analysis

Competitive analysis

Launch materials

Sales enablement

Product marketing performance measurement

Contentful

Digital content management platform for businesses

About Contentful

Contentful offers a platform for digital content management that enables businesses to create, manage, and deliver content without coding. Its content management system (CMS) is designed for teams to streamline their content production and maintain a consistent experience across various brands and channels. Unlike competitors, Contentful operates on a freemium model, providing free access to basic features while charging for advanced capabilities. The company's goal is to empower businesses to effectively manage their digital content at scale.

Key Metrics

Berlin, GermanyHeadquarters

2013Year Founded

$324.4MTotal Funding

SERIES_FCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Stock Options

Fertility Treatment Support

Unlimited Paid Time Off

Parental Leave

Professional Development Budget

Wellness Program

Phone/Internet Stipend

Home Office Stipend

Risks

Emerging CMS platforms with lower costs threaten Contentful's market share.

Integration challenges from the Ninetailed acquisition could disrupt operations.

The freemium model may limit revenue growth if users don't convert to paid plans.

Differentiation

Contentful offers a composable content platform for digital-first businesses.

The platform integrates seamlessly with hundreds of tools through open APIs.

Contentful's CMS allows content management without needing to write code.

Upsides

Contentful's acquisition of Ninetailed enhances its AI-driven content personalization capabilities.

Partnerships with Vercel and SAP expand Contentful's integration and market reach.

The rise of generative AI tools presents opportunities for Contentful's platform enhancement.

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