Senior Content Marketing Manager
Authentic8Salary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Enterprise Software, Artificial Intelligence, MarketingIndustries
Requirements
Candidates should possess at least 7+ years of experience in online content strategy and production, preferably within a marketing team or B2B SaaS company. They must have outstanding writing skills, consistently producing high-quality content under tight deadlines, and demonstrate excellent communication skills for articulating content strategy to various stakeholders. Strong project management skills, attention to detail, and the ability to leverage data analysis, user research, benchmarking, and content audits are also required. A degree or diploma in English, journalism, humanities, marketing, communications, or a comparable field is preferred, and familiarity with search engine and conversion rate optimization best practices is beneficial.
Responsibilities
As the Senior Content Manager, the individual will be responsible for developing and executing a content strategy to build brand awareness, generate leads, and increase customer retention for LivePerson. This includes pitching and creating high-quality content such as ebooks, white papers, blog posts, customer stories, newsletters, webinar talk tracks, and video scripts. They will also develop and launch data-driven industry reports, infographics, and other content leveraging LivePerson’s conversational data. The role involves incorporating content marketing best practices, managing a freelance writing team, conducting strategic content assessments, collaborating with design, product marketing, and sales teams, mapping content needs against the customer lifecycle, and identifying innovative ways to integrate generative AI into the content strategy.
Skills
Content Strategy
Content Creation
Editorial Content
Storytelling
Marketing
Writing
Editing
Blogging
Webinars
Video Scripting
Customer Stories
Case Studies
LivePerson
Digital customer engagement and communication tools
About LivePerson
LivePerson provides businesses with tools to engage with their customers through digital channels. Their main product, LiveEngage, facilitates real-time interactions via live chat, messaging, and AI-driven bots across various platforms like websites, mobile apps, and social media. LivePerson's subscription-based model allows clients to access a suite of tools, including APIs and SDKs, to manage customer interactions and analyze performance. Unlike competitors, LivePerson focuses on enhancing customer experience with features like "click to message" and "click to chat," which enable direct communication from digital platforms. The company's goal is to improve customer service and engagement for businesses, ultimately leading to increased sales and satisfaction.
Key Metrics
New York City, New YorkHeadquarters
1995Year Founded
$40.5MTotal Funding
IPOCompany Stage
Data & Analytics, Consumer Software, Enterprise SoftwareIndustries
1,001-5,000Employees