Senior Product Manager, Web Growth at Tubi

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Streaming, Entertainment, MediaIndustries

Requirements

Experience in the streaming, media, or subscription-based product space
Familiarity with international growth, localization, and multi-language UX
Strong design sensibility for onboarding and discovery flows
Strong understanding of SEO fundamentals and technical constraints around crawlability, indexation, and search ranking
Experience driving web-to-app migration or growth across cross-platform ecosystems

Responsibilities

Own the Web Growth roadmap: Define strategy, OKRs, and success metrics for initiatives that improve conversion, account creation, and mobile web-to-app migration
Redesign high-intent entry points: Lead improvements to Search, Details, and Category pages to better communicate Tubi’s value props, surface relevant content, and increase user conversion
Optimize search engine conversion: Deliver technical and product enhancements like server-side rendering, indexable content, and keyword targeting to drive paid and organic traffic growth
Guide mobile web-to-app migration: Design value-led flows and strategic friction that seamlessly convert high-intent mobile web users into app downloads and long-term engagement
Experiment and iterate: Partner with Data Science to design and analyze A/B tests, uncover insights, and scale successful features across the platform
Drive cross-functional alignment: Collaborate closely with Engineering, Design, SEO, and Growth Marketing to ship impactful initiatives on time and at high quality
Champion the user: Advocate for new users by ensuring frictionless onboarding, transparent value messaging, and a trustworthy streaming experience

Skills

Key technologies and capabilities for this role

SEOA/B TestingServer-Side RenderingOKRsProduct RoadmapGrowth StrategyUser AcquisitionMobile Web Optimization

Questions & Answers

Common questions about this position

What is the pay range for this Senior Product Manager role?

This information is not specified in the job description.

Is this a remote or hybrid position?

This is a hybrid role.

What experience is required for this role?

Candidates need experience in the streaming, media, or subscription-based product space, familiarity with international growth, localization, and multi-language UX, strong design sensibility for onboarding and discovery flows, strong understanding of SEO fundamentals and technical constraints, and experience driving web-to-app migration or growth across cross-platform ecosystems.

What does the work environment look like at Tubi?

You'll work at the intersection of Product, Growth, SEO, and Engineering, collaborating closely with Engineering, Design, SEO, and Growth Marketing to ship impactful initiatives.

What makes a strong candidate for this position?

A strong candidate has experience in streaming or media products, expertise in SEO and web growth strategies, and a track record of driving web-to-app migrations and cross-functional execution.

Tubi

Free ad-supported movie and TV streaming

About Tubi

Tubi provides a free streaming service that allows users to watch a large selection of movies and TV shows without any subscription fees. The platform operates on an ad-supported model, meaning that while users can access content for free, they will see advertisements during their viewing. This approach makes Tubi appealing to individuals who are looking for quality entertainment without the costs associated with services like Netflix or Hulu. Tubi primarily targets a diverse audience, including budget-conscious consumers and those who prefer streaming over traditional cable TV. Currently, Tubi operates in the United States and is working on meeting GDPR requirements to expand into European markets. The company's goal is to offer accessible entertainment while generating revenue through advertising partnerships.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$73MTotal Funding

ACQUISITIONCompany Stage

Consumer Goods, EntertainmentIndustries

201-500Employees

Benefits

Compensation - Every employee is paid a competitive & equitable salary.

Benefits - We offer generous coverage for health, dental, vision, and more for you and your dependents.

Parental Leave Program - We are proud to support growing families of all shapes and sizes and types. We welcome each new addition with generous paid time off to bond with your new addition.

Wellness - Tubi cares about your well being inside and out. That’s why we offer multiple coverage options for mental and physical well being for you and your family as well as a fitness stipend.

Tuition Reimbursement Program - Your professional growth and development are important to Tubi and we’re here to support you.

401(k) Match - Investing in your future is important to us. From our highly-rated retirement savings matches to financial advisors and planning services, we offer many resources to help keep you financially fit.

Risks

'Scenes' may struggle to differentiate from TikTok and Instagram Reels.

UK expansion faces regulatory and competitive challenges from local streaming services.

Past perceptions of Tubi as a 'scam' may hinder brand trust and growth.

Differentiation

Tubi offers a vast library of free, ad-supported content, unlike subscription services.

The 'Scenes' feature provides TikTok-style clips to enhance content discovery.

Tubi's partnerships with creators like Issa Rae boost its appeal to diverse audiences.

Upsides

Growing interest in ad-supported streaming boosts Tubi's user base and ad revenue.

The 'Scenes' feature aligns with the trend of short-form video consumption.

Tubi's potential European expansion opens new markets and revenue streams.

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