Senior Growth Product Manager
Keep- Full Time
- Senior (5 to 8 years)
The Senior Product Manager, Growth requires 5+ years of product management experience with demonstrated success in growth-focused roles, specifically with SEO and SEM expertise. Candidates should possess hands-on experience with SEO tools (Ahrefs, Google Search Console) and SEM platforms (Google Ads, Microsoft Ads) and a proven ability to drive measurable results.
This role involves developing and executing a comprehensive growth strategy leveraging SEO and SEM to drive user acquisition, engagement, and retention; partnering with engineering and data science teams to implement SEO-optimized features and landing pages; building experimentation frameworks to test and iterate on search marketing strategies; and collaborating with content and marketing teams to align SEO content strategy with product roadmap and business objectives.
Connects patients with affordable mental health services
Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.