Senior Product Manager, Growth
Headway- Full Time
- Senior (5 to 8 years)
The Senior Manager, SEO and CRO should possess extensive experience in driving organic growth and a data-driven approach to strategy development. They must also demonstrate expertise in optimizing website health, diagnosing performance fluctuations, and leading cross-functional SEO initiatives, along with a proactive understanding of evolving AI search models.
This role involves developing and executing a holistic SEO and AI-driven growth strategy, future-proofing the website for AI search models, optimizing the web experience and discoverability through site architecture and technical enhancements, and leading overall website health audits and performance monitoring, ensuring alignment with product, engineering, content, and marketing teams.
Online marketplace connecting consumers with local professionals
Thumbtack connects consumers with local professionals for various services through its online marketplace. Users can find professionals like plumbers, electricians, and landscapers by searching the platform, comparing prices, reading reviews, and booking services directly. The platform offers cost estimates based on numerous bids from professionals, helping consumers understand potential service costs. Thumbtack generates revenue by charging professionals for leads, which are inquiries made by customers through the site. This model allows Thumbtack to serve a wide range of customers across the U.S., making it easier for them to find and hire local service providers.