Paid Search Manager
Wpromote72,500 - 85,000 USD/year
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Requirements
Candidates should possess 7+ years of experience in performance marketing with deep expertise in SEM and CRO across Google Ads and Bing in high-growth environments, along with strong analytical skills including proficiency in Excel, Looker, Tableau, Google Analytics, and the ability to build actionable reports. A strategic and hands-on approach with proven success in keyword strategy, ad testing, audience targeting, and bid optimization is required, as well as excellent communication and collaboration skills and a dedication to continuous improvement.
Responsibilities
As the Lead SEM Manager, you will scale and optimize paid search programs across Google and Bing, ensuring campaign performance aligns with business goals, design and execute experiments to improve efficiency and reduce CAC, analyze performance across the full funnel, collaborate with analytics and engineering teams, work with creative partners to craft compelling ad copy and visual assets, surface insights and trends from campaign data, continuously innovate by testing new tools and tactics, and ultimately drive sustainable, scalable customer acquisition.
Skills
SEM
CRO
Google Ads
Bing
Keyword Strategy
Ad Testing
Audience Targeting
Bid Optimization
Excel
Looker
Tableau
Google Analytics
Data Analysis
Performance Marketing
The Zebra
Online platform for insurance quote comparison
About The Zebra
The Zebra operates in the insurance comparison market, helping consumers quickly find car and home insurance quotes. Users can enter their personal information and coverage needs on the platform, which then displays quotes from over 100 trusted insurance providers in about 90 seconds. This process allows individuals to compare rates side by side, making it easier to choose the best option without contacting multiple companies. Unlike many competitors, The Zebra offers this service for free, earning revenue through partnerships with insurance providers when users select a quote. The goal of The Zebra is to simplify the insurance shopping experience, providing transparency and saving consumers money.
Key Metrics
Austin, TexasHeadquarters
2012Year Founded
$246.7MTotal Funding
LATE_VCCompany Stage
Fintech, Financial ServicesIndustries
201-500Employees