Senior Product Manager, Growth
Apollo.io- Full Time
- Senior (5 to 8 years)
Candidates should possess a minimum of 2 years of product management experience, ideally focused on growth or consumer subscriptions, along with proven experience utilizing A/B testing frameworks and experimentation platforms such as StatSig. Strong analytical skills, including the ability to interpret complex data and apply statistical concepts, are required, as is familiarity with mobile and web funnel optimization, particularly regarding onboarding flows and paywall optimization. A metrics-oriented mindset and a user-centered approach are also necessary.
As a Product Manager, Growth, you will define, prioritize, and execute a roadmap of growth experiments to improve conversion rates and subscriber growth across Web and Mobile platforms, building strong cross-functional relationships with various teams. You will develop product requirements, define success metrics, and ensure seamless roadmap execution, while owning and enhancing Headspace’s consumer growth reporting capabilities. Furthermore, you will monitor, analyze, and report on key performance metrics, identify trends, and drive strategic decisions, analyze experimentation results, share learnings, and provide recommendations for iteration, and stay current with industry trends and best practices.
Digital health platform for mindfulness and meditation
Headspace is a digital health platform focused on mindfulness and meditation, aimed at helping individuals improve their mental and physical well-being. The platform offers guided meditation sessions, daily mini-meditations, and exercises tailored for various needs such as sleep, stress, and anxiety. Users can access a limited selection of content for free, but a subscription to Headspace Plus unlocks the full range of services. This subscription model not only provides a steady revenue stream but also allows users to access comprehensive tools for mental health improvement. Headspace distinguishes itself from competitors by offering free access to its premium service for unemployed individuals, showcasing its commitment to supporting mental health during difficult times. The company's goal is to enhance the overall well-being of its users through accessible mindfulness practices.